Vegetables - Brunei Darussalam

Brunei Darussalam

Highlights

Revenue in the Vegetables market amounts to US$82.80m in 2024. The market is expected to grow annually by 2.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$181.60 are generated in 2024.
In the Vegetables market, volume is expected to amount to 33.23m kg by 2029. The Vegetables market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 68.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Brunei Darussalam is experiencing negligible growth, influenced by factors such as limited local production capacity, fluctuating import costs, and changing consumer preferences towards convenience, impacting both fresh and processed options.

Customer preferences: In Brunei Darussalam, there is a notable shift towards healthy eating, with consumers increasingly prioritizing organic and locally-sourced vegetables as part of a broader wellness trend. This preference is influenced by rising health consciousness among younger demographics, who are more inclined to adopt sustainable lifestyles. Additionally, the growing popularity of meal kits and ready-to-eat vegetable products reflects a demand for convenience while maintaining nutritional value. These changes highlight a cultural shift towards integrating health and convenience into daily food choices.

Trends in the market: In Brunei Darussalam, the Vegetables Market is experiencing a significant trend towards organic and locally-sourced produce, driven by a growing health consciousness among consumers. Younger demographics are increasingly favoring sustainable options, which is reshaping purchasing behaviors. The rise of meal kits and convenient vegetable products underscores a demand for both nutrition and ease of preparation. This cultural shift not only reflects changing dietary preferences but also presents opportunities for local farmers and businesses to innovate and cater to evolving consumer needs, enhancing the overall market landscape.

Local special circumstances: In Brunei Darussalam, the Vegetables Market is uniquely influenced by the nation’s small land area and tropical climate, which encourages the cultivation of diverse, high-quality vegetables. Cultural factors, such as the emphasis on traditional cooking and communal meals, drive demand for fresh produce in local markets. Additionally, government initiatives promoting food security and sustainability have led to increased support for local farmers. These elements together foster a vibrant market dynamic that prioritizes freshness, sustainability, and community engagement, differentiating it from larger, more industrialized markets.

Underlying macroeconomic factors: The Vegetables Market in Brunei Darussalam is shaped by macroeconomic factors including national economic health, trade policies, and global market trends. The country's reliance on imports for certain food products makes it susceptible to fluctuations in global prices and supply chain disruptions. Additionally, fiscal policies aimed at promoting local agriculture through subsidies and grants enhance domestic production capabilities. Economic diversification efforts, alongside rising consumer awareness regarding health and sustainability, further stimulate demand for locally sourced vegetables. These factors collectively create a resilient market that aligns with both local needs and global sustainability goals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.