Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Confectionery & Snacks

Snack Food - Brunei Darussalam

Brunei Darussalam
  • Revenue in the Snack Food market amounts to US$14.57m in 2024. The market is expected to grow annually by 5.81% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$52bn in 2024).
  • In relation to total population figures, per person revenues of US$31.95 are generated in 2024.
  • In the Snack Food market, volume is expected to amount to 2.69m kg by 2029. The Snack Food market is expected to show a volume growth of 5.7% in 2025.0.
  • The average volume per person in the Snack Food market is expected to amount to 4.7kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Potato chips
  • Extruded and expanded snacks (e.g. Cheetos, Wotsits)
  • Cookies and crackers
  • Pretzels

Out-Of-Scope

  • Dried fruit snacks
  • Nuts
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Snack Food market in Brunei Darussalam has seen minimal growth due to factors such as increasing health awareness and convenience offered by online services. However, this growth is hindered by the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers which face competition and changing consumer preferences.

Customer preferences:
In Brunei Darussalam, there has been a noticeable increase in demand for healthier snack options, driven by a growing awareness of the importance of a balanced diet. This has led to a rise in the availability of organic and natural snack products, as well as a shift towards plant-based snacks. Additionally, there has been a rise in popularity of snack subscription services, providing consumers with a convenient and personalized way to discover new and unique snack options. This trend is largely driven by the younger, health-conscious demographic in the country.

Trends in the market:
In Brunei Darussalam, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly demanding products made with natural and organic ingredients, and there is a growing trend of plant-based snacks. This trajectory is driven by a rising awareness of the importance of nutrition and sustainability, particularly among younger generations. Industry stakeholders need to adapt to these trends by offering innovative and healthier snack options to stay competitive in the market. Moreover, there is a potential for collaboration with local farmers and producers to source ingredients and promote sustainability in the supply chain.

Local special circumstances:
In Brunei Darussalam, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's predominantly Muslim population. As a result, there is a high demand for halal-certified snacks, and companies must adhere to strict halal guidelines in their production processes. Additionally, the small size of the country and limited domestic production capabilities make Brunei heavily reliant on imports, creating a unique challenge for local snack food businesses. Furthermore, the country's tropical climate also presents challenges for certain types of snack foods, as they may not withstand the high temperatures and humidity.

Underlying macroeconomic factors:
The Snack Food Market of the Confectionery & Snacks Market within The Food market in Brunei Darussalam is influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. As Brunei has a strong and stable economy with a high GDP per capita, there is a high demand for premium snack products. Additionally, the government's focus on diversifying the economy has led to increased investment in the food industry, further driving market growth. However, the global economic slowdown and fluctuating commodity prices may pose challenges for the market in the future. Furthermore, the rising health consciousness among consumers is leading to a shift towards healthier snack options, posing potential opportunities for market players in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.