Non-Alcoholic Drinks - Brunei Darussalam

The Non-Alcoholic Drinks market in Brunei Darussalam has been experiencing steady growth in recent years.

Customer preferences: Bruneian consumers have shown a growing interest in healthier beverage options, which has led to an increased demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the importance of maintaining a healthy lifestyle. As a result, there has been an increased demand for beverages that are low in sugar, calories, and artificial ingredients. Additionally, Bruneian consumers have also shown a preference for beverages that offer functional benefits, such as hydration, energy boost, and immunity support.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Brunei Darussalam is the rising popularity of functional beverages. Functional beverages are drinks that offer specific health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that are believed to provide additional health benefits. This trend can be attributed to the growing interest in health and wellness among consumers in Brunei Darussalam. Functional beverages such as sports drinks, energy drinks, and herbal teas have gained significant popularity in recent years. Another trend in the market is the increasing availability of non-alcoholic alternatives to traditional alcoholic beverages. This trend can be attributed to cultural and religious factors, as Brunei Darussalam is a predominantly Muslim country where the consumption of alcohol is prohibited. As a result, there is a demand for non-alcoholic alternatives that can be enjoyed during social gatherings and celebrations. Non-alcoholic beers, mocktails, and non-alcoholic sparkling wines are some of the popular options in this category.

Local special circumstances: Brunei Darussalam has a small population and a high per capita income, which has contributed to the growth of the non-alcoholic drinks market. The country's relatively small population allows for a more targeted marketing approach, allowing companies to cater to specific consumer preferences. Additionally, the high per capita income means that consumers have more disposable income to spend on premium and healthier beverage options.

Underlying macroeconomic factors: The steady economic growth in Brunei Darussalam has played a significant role in the development of the non-alcoholic drinks market. The country's strong economy has resulted in increased consumer spending power, allowing consumers to afford higher-priced beverages. Additionally, the government's efforts to diversify the economy and promote tourism have also contributed to the growth of the non-alcoholic drinks market. The influx of tourists has created a demand for a wider variety of beverage options, including non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Brunei Darussalam is experiencing growth due to changing customer preferences towards healthier options, the rising popularity of functional beverages, the demand for non-alcoholic alternatives to alcoholic beverages, the small population with high per capita income, and the steady economic growth in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.