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Rice - Brunei Darussalam

Brunei Darussalam
  • Revenue in the Rice market amounts to US$27.49m in 2024. The market is expected to grow annually by 2.12% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$150bn in 2024).
  • In relation to total population figures, per person revenues of US$60.31 are generated in 2024.
  • In the Rice market, volume is expected to amount to 13.37m kg by 2029. The Rice market is expected to show a volume growth of 0.8% in 2025.0.
  • The average volume per person in the Rice market is expected to amount to 27.9kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • White Rice
  • Brown Rice
  • Basmati Rice
  • Jasmine Rice
  • Arborio Rice
  • Parboiled Rice
  • Quick-Cooking Rice

Out-Of-Scope

  • Rice-based ready-to-eat meals
  • Puffed rice
  • Coucous
  • Bulgur
  • Rice noodles
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Rice Market in Brunei Darussalam is experiencing negligible growth, influenced by factors such as limited cultivation and imports, high production costs, and low consumer demand. Despite being a staple food, rice consumption has declined due to changing dietary preferences and the availability of alternative grains. These factors have resulted in a stagnant market, with limited room for growth in the near future.

Customer preferences:
As consumers in Brunei Darussalam continue to prioritize convenience and efficiency in their food choices, there has been a growing demand for ready-to-eat rice products and meal kits. This trend is also fueled by the increasing influence of Western culture and the rise of dual-income households, leading to a shift towards more convenient and time-saving options in the Rice Market of the Bread & Cereal Products Market within The Food market. Additionally, there has been a growing preference for healthier and whole-grain rice options, driven by the rising awareness of the health benefits of incorporating whole grains into the diet.

Trends in the market:
In Brunei Darussalam, the Rice Market within the Bread & Cereal Products Market of The Food market is experiencing a shift towards healthier options. Consumers are increasingly opting for brown rice and other whole grain varieties due to their perceived health benefits. Additionally, there is a growing demand for organic and locally sourced rice, reflecting a trend towards sustainability and supporting local farmers. This trend is significant as it indicates a shift towards healthier and more sustainable food choices, which could have potential implications for industry stakeholders in terms of product development and marketing strategies. Furthermore, with the rise of e-commerce and online food delivery services, there is also a potential for the rice market to expand its reach and cater to a wider consumer base.

Local special circumstances:
In Brunei Darussalam, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. Being a small island nation, Brunei relies heavily on rice imports to meet its domestic demand. This makes the market susceptible to global price fluctuations and trade policies. Additionally, rice is a staple in the local diet and plays a significant role in religious and cultural ceremonies. As a result, there is a strong demand for high-quality, locally produced rice, leading to government regulations and subsidies to support the local rice industry. These unique factors contribute to the dynamics of the Rice Market in Brunei Darussalam.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market in Brunei Darussalam is heavily influenced by macroeconomic factors. The global economic trends, national economic health, fiscal policies, and other relevant financial indicators play a crucial role in shaping the market's performance. The demand for rice is heavily dependent on the economic conditions of the country, with higher disposable income leading to higher consumption. Additionally, government policies and subsidies on rice production and import also impact the market. The rise in health consciousness among consumers is also affecting the market, with a shift towards healthier whole grain rice options. These factors, along with the growing population and changing dietary habits, are expected to drive the growth of the rice market in Brunei Darussalam.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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