Convenience Food - Brunei Darussalam

Brunei Darussalam

Highlights

Revenue in the Convenience Food market amounts to US$51.75m in 2024. The market is expected to grow annually by 2.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$113.50 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 9.26m kg by 2029. The Convenience Food market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 18.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Brunei Darussalam is experiencing minimal growth due to factors such as limited access to technology, low health awareness, and a preference for traditional food. This is evident in the slow growth rate of the sub-markets of Ready-to-Eat Meals and Soups. However, with increasing urbanization and changing lifestyles, there is potential for growth in this market.

Customer preferences: In Brunei Darussalam, there has been a notable increase in demand for convenient and healthy food options, driven by a growing awareness of the importance of nutrition and wellness. As a result, there has been a rise in the availability of plant-based and organic convenience foods, catering to the preferences of health-conscious consumers. Additionally, the younger demographic has shown a preference for on-the-go snacks and meals, reflecting the fast-paced nature of their lifestyles and the influence of global food trends.

Trends in the market: In Brunei Darussalam, the Convenience Food Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and natural convenience foods. This trend is driven by a rise in health consciousness among consumers and a desire for convenient yet nutritious options. This trajectory is significant for industry stakeholders as it presents opportunities for the development of new products and marketing strategies. However, it also poses challenges for traditional convenience food brands that may need to adapt to meet changing consumer preferences. Additionally, the rise of online food delivery services in the country is expected to further drive the growth of the Convenience Food Market, providing convenience and accessibility to consumers. This trend has the potential to benefit industry stakeholders by increasing sales and expanding their reach, but it also presents competition and the need for innovative strategies to stand out in the crowded market.

Local special circumstances: In Brunei Darussalam, the Convenience Food Market within The Food market is heavily influenced by the country's unique cultural and religious practices. With a majority Muslim population, there is a strong demand for Halal-certified food products, leading to the growth of specialized convenience stores and online platforms catering to this market segment. Additionally, the small size of the country and its high GDP per capita contribute to the popularity of premium convenience food options, such as gourmet ready-to-eat meals and organic snacks. These factors create a niche market within the larger food market, shaping consumer preferences and driving market dynamics.

Underlying macroeconomic factors: The Convenience Food Market in Brunei Darussalam is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. The country's stable economic growth and favorable business environment have led to a rise in disposable income and urbanization, creating a demand for convenience food products. Moreover, the government's focus on promoting a healthy lifestyle and increasing consumer awareness about the benefits of nutritious food has further propelled the growth of the market. However, the rising cost of raw materials and fluctuating exchange rates pose a challenge for market players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.