Breakfast Cereals - Western Africa

Western Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$2.72bn in 2024. The market is expected to grow annually by 11.67% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$6.58 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 426.00m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Western Africa is experiencing subdued growth due to factors such as changing consumer preferences and increasing competition from alternative breakfast options. This has led to a slower growth rate in the Bread & Cereal Products Market within The Food market, despite the convenience offered by these products.

Customer preferences: The Breakfast Cereals Market in Western Africa has seen a rise in demand for healthier and more nutritious options, driven by an increasing awareness of the importance of a balanced diet. This trend is further fueled by the rise of health-conscious consumers, who are looking for convenient and easy-to-prepare breakfast options that cater to their specific dietary needs. As a result, there has been a surge in demand for gluten-free, organic, and fortified cereal products in the region. Additionally, there has been a growing preference for locally sourced and traditional ingredients, reflecting a shift towards embracing cultural heritage and supporting local businesses.

Trends in the market: In Western Africa, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a focus on natural ingredients and whole grains. This trend is driven by increasing health consciousness among consumers and a desire for convenient, nutritious breakfast options. Industry stakeholders are responding by introducing new products and expanding their offerings to cater to this demand. Additionally, there is a growing interest in locally sourced cereals, promoting sustainability and supporting local farmers. This trend is expected to continue in the coming years, as consumers prioritize health and sustainability in their food choices.

Local special circumstances: In Western Africa, the Breakfast Cereals Market is heavily influenced by the region's diverse cultural and dietary preferences. Local staple foods like cassava, sorghum, and millet are often incorporated into cereal products, catering to the tastes of the population. Additionally, government regulations on food fortification and labeling impact the types of cereals available in the market. Geographically, the region's vast and varied landscape affects distribution channels and supply chain logistics for cereal manufacturers.

Underlying macroeconomic factors: The Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market in Western Africa is heavily influenced by macroeconomic factors such as population growth, changing dietary preferences, and rising disposable incomes. As the region experiences rapid urbanization and economic development, there is a growing demand for convenient and nutritious breakfast options, driving the growth of the Breakfast Cereals Market. Additionally, favorable government policies and investments in infrastructure are supporting the growth of the market, while the increasing prevalence of chronic diseases and aging population are creating a greater need for healthy breakfast options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.