Bread - Western Africa

Western Africa

Highlights

Revenue in the Bread market amounts to US$20.11bn in 2024. The market is expected to grow annually by 11.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$48.64 are generated in 2024.
In the Bread market, volume is expected to amount to 7.36bn kg by 2029. The Bread market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Bread market is expected to amount to 14.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market in Western Africa has been experiencing subdued growth, influenced by factors such as economic instability, changing consumer preferences, and intense competition. Despite this, the market continues to expand due to the increasing demand for convenient and affordable food options in the region. This growth is expected to continue as the economy stabilizes and consumer awareness about the benefits of bread consumption increases.

Customer preferences: As consumers in Western Africa become more health-conscious and adopt Western dietary habits, there is a growing demand for healthier bread options. This has led to an increase in the production and availability of whole wheat and gluten-free breads in the market. Additionally, with the rise of urbanization and busy lifestyles, there has been a shift towards convenience and ready-to-eat bread products, such as pre-sliced and individually packed breads. These trends reflect a changing consumer preference for healthier and more convenient options in the Bread Market of the Bread & Cereal Products Market within The Food market.

Trends in the market: In Western Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is witnessing a shift towards healthier and more diverse bread options. This trend is driven by growing health consciousness among consumers, leading to a demand for whole grain, gluten-free, and low-carb breads. Furthermore, there is an increasing focus on promoting traditional African breads made from local grains, such as millet and sorghum. These trends are significant for industry stakeholders as they present opportunities for product innovation and market expansion. However, the challenge lies in balancing traditional and modern bread preferences to meet the diverse needs of consumers in this region.

Local special circumstances: In Western Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by local cultural and geographical factors. Bread is a staple food in many countries in this region, with a long tradition of local bakeries and street vendors selling freshly baked bread. This strong cultural preference for bread has led to a highly competitive market with a wide variety of breads available to consumers. Additionally, government regulations and import restrictions on wheat flour have also shaped the dynamics of the Bread Market in Western Africa, making it a unique and complex market to navigate.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Western Africa is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The region's economic growth has been steady in recent years, with an average GDP growth rate of 3.6%. This, coupled with a growing middle class and increasing disposable income, has led to a rise in demand for bread and cereal products. However, the market is also impacted by factors such as inflation, currency fluctuations, and political instability, which can affect consumer purchasing power and market stability. Furthermore, government policies such as import tariffs and trade agreements can also influence the market's performance by affecting the availability and prices of raw materials and finished products. Overall, a stable and growing economy, along with favorable government policies, can contribute to the growth of the Bread Market in Western Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.