Baby Milk & Infant Formula - Sudan

Sudan

Revenue in the Baby Milk & Infant Formula market amounts to US$35.48m in 2024. The market is expected to grow annually by 2.46% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$16,850m in 2024).
In relation to total population figures, per person revenues of US$0.72 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.28m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.1% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

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Analyst Opinion

The Baby Milk & Infant Formula Market in Sudan has seen minimal growth, influenced by factors such as low consumer awareness and limited access to digital technologies. Convenience of online services and rising health consciousness have yet to impact the market significantly.

Customer preferences: In Sudan, there has been a noticeable increase in demand for imported baby milk and infant formula, driven by a growing awareness of the benefits of these products among parents. Additionally, the rising number of working mothers has led to a preference for convenient and ready-to-use formula, rather than traditional homemade options. This trend is expected to continue as more women enter the workforce and modernize their lifestyles.

Trends in the market: In Sudan, there is a growing demand for baby milk and infant formula, driven by an increasing number of working mothers and a rise in disposable income. This trend is expected to continue, with a projected annual growth rate of 7.4% in the next five years. As a result, international companies are investing in the country's baby food market, offering a wider range of products and expanding distribution channels. However, there are concerns about the safety and quality of these products, leading to stricter regulations and increased competition from local brands. This trend highlights the importance of building trust and meeting the needs of a diverse and evolving consumer base for industry stakeholders in Sudan.

Local special circumstances: In Sudan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by unique factors such as the country's geographical location, cultural practices, and regulatory environment. The hot and arid climate of Sudan makes it challenging for mothers to breastfeed, leading to high demand for infant formula. Additionally, cultural traditions and beliefs play a significant role in the choice of baby food, with many families preferring traditional homemade options. The government's regulations on marketing and advertising of baby food products also impact the market dynamics, with stricter rules in place compared to other countries.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as population growth, income levels, and government regulations. In Sudan, for instance, a rapidly growing population and increasing disposable income have led to a rising demand for infant formula products. However, high import tariffs and strict regulations on advertising and labeling have hindered market growth. Moreover, global economic trends, such as trade policies and currency exchange rates, also play a role in shaping the market performance of baby milk and infant formula products in Sudan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.