Non-Alcoholic Drinks - Sudan

The Non-Alcoholic Drinks market in Sudan is experiencing significant growth and development. Customer preferences in Sudan are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, natural, and free from artificial additives. This trend is in line with global consumer preferences for healthier alternatives to sugary drinks. As a result, there has been a surge in the consumption of non-alcoholic drinks such as fruit juices, herbal teas, and flavored water in Sudan. Trends in the market show that the demand for non-alcoholic drinks is not only driven by health-conscious consumers but also by the growing middle class in Sudan. As disposable incomes rise, consumers are willing to spend more on premium non-alcoholic beverages. This has led to an increase in the availability and variety of high-quality non-alcoholic drinks in the market. International brands are also entering the Sudanese market to cater to this growing demand, further fueling the market growth. Local special circumstances in Sudan contribute to the development of the non-alcoholic drinks market. Sudan has a hot and arid climate, which makes non-alcoholic beverages a popular choice among consumers to quench their thirst and stay hydrated. Additionally, Sudan has a rich agricultural sector, which allows for the production of a wide variety of fruits and herbs that can be used to create unique and flavorful non-alcoholic drinks. This local availability of ingredients gives Sudanese brands a competitive advantage in the market. Underlying macroeconomic factors also play a role in the development of the non-alcoholic drinks market in Sudan. The country has been experiencing steady economic growth in recent years, which has resulted in an increase in consumer spending power. This, coupled with a growing population, creates a favorable environment for the expansion of the non-alcoholic drinks market. Furthermore, the government of Sudan has been implementing policies to attract foreign investment and promote local industries, which has further stimulated the growth of the non-alcoholic drinks sector. In conclusion, the Non-Alcoholic Drinks market in Sudan is experiencing growth and development due to shifting customer preferences towards healthier options, the rise of the middle class, local special circumstances, and underlying macroeconomic factors. This presents opportunities for both local and international brands to cater to the evolving needs of Sudanese consumers and capitalize on the growing market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.