Key regions: India, United States, Japan, United Kingdom, China
The Bread market in Sudan is seeing minimal growth, influenced by factors such as low consumer awareness of digital technologies, limited health consciousness, and lack of convenience in accessing online bread services.
Customer preferences: Consumers in Sudan are increasingly looking for healthier, more nutritious bread options, leading to a rise in demand for whole grain and gluten-free options. This trend is being driven by the growing health consciousness among the younger population and the increasing prevalence of gluten intolerance. Moreover, with more individuals living hectic lifestyles, there is a growing demand for convenient, on-the-go bread products that cater to their busy schedules. This has led to a rise in the availability of pre-packaged, ready-to-eat bread options in the market.
Trends in the market: In Sudan, we are seeing an increase in demand for traditional Sudanese bread, known as 'kisra', as consumers prioritize locally-sourced and culturally-relevant food options. This trend is also reflected in the wider bread market, where artisanal and specialty breads are gaining popularity. Additionally, there is a growing focus on healthier bread options, such as whole grain and gluten-free varieties. These trends indicate a shift towards more conscious and diverse consumer preferences, presenting opportunities for industry stakeholders to innovate and meet evolving demands.
Local special circumstances: In Sudan, the Bread Market is heavily influenced by the country's agricultural practices and climate. The majority of the wheat used to make bread is locally grown, which can lead to fluctuations in supply and pricing. Additionally, Sudanese bread is traditionally made in communal ovens, reflecting the country's strong sense of community. This cultural aspect also impacts the market, as bread is seen as a staple food and demand remains high, despite economic challenges. The regulatory environment also plays a role, as the government subsidizes bread prices to make it more affordable for the population.
Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and consumer preferences. In Sudan, for example, the market is driven by a growing population, rising disposable income, and a shift towards convenience and western-style diets. Additionally, government policies, such as subsidies on wheat imports, can greatly impact the supply and pricing of bread in the market. Overall, the performance of the Bread Market is closely tied to the economic health of the country and its ability to meet the changing demands of its population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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