Key regions: Canada, Spain, Russia, South Korea, Philippines
The Fresh Fruits Market in Sudan is experiencing minimal growth, influenced by factors such as fluctuating agricultural practices, limited access to modern farming techniques, and changing consumer preferences towards healthier options, which are gradually impacting demand.
Customer preferences: Consumers in Sudan are increasingly prioritizing fresh, locally-sourced fruits as part of their healthier lifestyle choices, reflecting a growing awareness of nutrition and wellness. This trend is accompanied by a shift toward organic produce, particularly among urban middle-class families seeking quality and safety for their children. Additionally, younger demographics are leveraging social media for recipes and fruit-based diets, further driving demand for vibrant and exotic fruit varieties that appeal to their aesthetic and health-conscious sensibilities.
Trends in the market: In Sudan, the Fresh Fruits Market is experiencing a notable shift towards increased demand for organic and locally-sourced fruits as consumers become more health-conscious. Urban middle-class families are leading this trend, emphasizing quality and safety for their children. Additionally, younger generations are utilizing social media to explore fruit-based diets and innovative recipes, fueling interest in exotic fruit varieties. This growing focus on nutrition and wellness not only enhances consumer choices but also presents significant opportunities for local farmers and distributors to cater to evolving consumer preferences, driving overall market growth.
Local special circumstances: In Sudan, the Fresh Fruits Market is shaped by unique local factors such as the country's diverse climate and rich agricultural heritage, which allow for a wide range of fruit varieties to flourish. Traditional practices of farming, combined with a growing awareness of health and nutrition, have led to increased demand for organic produce. Furthermore, cultural preferences for specific fruits, such as mangoes and guavas, drive consumption patterns. Regulatory support for local farmers, aimed at boosting food security, enhances market dynamics by promoting sustainable practices and improving distribution networks.
Underlying macroeconomic factors: The Fresh Fruits Market in Sudan is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and global economic trends. Fluctuations in international commodity prices can affect the cost of inputs, impacting local farmers' profitability. Additionally, favorable fiscal policies aimed at supporting local agriculture, like subsidies and tax incentives, encourage production and enhance market accessibility. The rising global demand for organic fruits aligns with Sudan's agricultural potential, fostering export opportunities. Moreover, economic stability and growth, alongside improved infrastructure, can facilitate better distribution networks, ultimately boosting market performance and food security.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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