Baby Milk & Infant Formula - Senegal

Senegal

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$13.71m in 2024. The market is expected to grow annually by 2.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.75 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 741.20k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Senegal is experiencing negligible growth, with factors such as changing consumer preferences and strict regulations impacting this rate. Despite this, the market continues to expand due to the growing demand for nutritious and convenient options for infant feeding in the country.

Customer preferences: With a growing focus on healthy and sustainable living, Senegalese consumers are increasingly turning to organic and plant-based options in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market. This trend is driven by a desire for more natural and environmentally friendly products, as well as a shift towards healthier dietary choices. As a result, there is a rising demand for organic and plant-based baby formulas, with many parents opting for these products over traditional dairy-based formulas.

Trends in the market: In Senegal, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural products, as parents become more health-conscious and seek out healthier options for their infants. This trend is expected to continue, with a focus on clean label and non-GMO ingredients. Additionally, there is a growing trend towards incorporating local and traditional ingredients, reflecting a desire for cultural authenticity and sustainability. These trends offer opportunities for industry stakeholders to innovate and differentiate their products, while also potentially driving up costs and competition.

Local special circumstances: In Senegal, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by the country's cultural preference for breastfeeding. As a result, the market for baby formula is relatively small compared to other countries. Additionally, the government has implemented strict regulations on the marketing and advertising of baby formula, making it more challenging for companies to promote their products. This has created a unique market dynamic, where the demand for baby formula is primarily driven by expatriates and wealthy families, rather than the general population.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economic conditions and consumer spending power are expected to have a higher demand for baby milk and infant formula products. In contrast, countries with poor economic conditions and low consumer spending power may see a decline in market growth. Additionally, government policies and regulations on food safety and nutrition also play a significant role in shaping the market. As more consumers become health-conscious and aware of the importance of proper nutrition for infants, there is a growing demand for high-quality baby milk and infant formula products. This trend is expected to continue, especially in developing countries with a growing middle class and increasing disposable income.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.