Alcoholic Drinks - Senegal | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$175.3m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$18.2m in 2024.
Revenue, combined amounts to US$193.5m in 2024.
The revenue, at home is expected to grow annually by 2.80% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$9.62 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 44.5m L by 2024.
Volume, out-of-home is expected to amount to 2.3m L in 2024.
Volume, combined is expected to amount to 46.9m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 1.0% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 2.44L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Senegal has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Senegal have shifted towards a more sophisticated and diverse range of alcoholic beverages. While traditional drinks such as palm wine and local spirits remain popular, there is a growing demand for imported wines, beers, and spirits. This can be attributed to an increasing middle class with higher disposable incomes and a desire for premium and international brands. Additionally, there has been a rise in the number of young adults who are open to experimenting with different types of alcoholic drinks, leading to a greater variety of products being offered in the market. One of the key trends in the Alcoholic Drinks market in Senegal is the growing popularity of wine. Wine consumption has been on the rise, particularly among urban consumers. This can be attributed to changing lifestyles, increased exposure to international cultures, and a perception that wine is a more sophisticated and healthier alternative to other alcoholic beverages. As a result, wine imports have increased significantly in recent years, with a wide range of international brands now available in the market. Another trend in the market is the increasing demand for craft beers. Craft beer consumption has gained momentum in Senegal, driven by the growing interest in locally brewed and unique flavors. This trend can be attributed to the rise of microbreweries and the desire for consumers to support local businesses. Craft beer festivals and events have also become popular, further driving the demand for these products. In addition to changing customer preferences, there are also local special circumstances that have contributed to the development of the Alcoholic Drinks market in Senegal. One of these is the country's vibrant nightlife culture. Senegal is known for its lively music and entertainment scene, which has created a strong demand for alcoholic beverages in bars, clubs, and restaurants. This has led to the establishment of a thriving hospitality industry, further fueling the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Alcoholic Drinks market in Senegal. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable incomes and consumer spending. This has created a more favorable environment for the market to thrive. Additionally, Senegal has a relatively stable political climate and a growing tourism industry, which has attracted international investors and contributed to the expansion of the market. Overall, the Alcoholic Drinks market in Senegal is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The market is expected to continue developing as consumers seek more diverse and premium options, and as the country's economy and tourism industry continue to grow.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.