Non-Alcoholic Drinks - Senegal | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$944.90m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$59.11m in 2024.
Revenue, combined amounts to US$1.00bn in 2024.
The revenue, at home is expected to grow annually by 3.29% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$51.86 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 901.50m L by 2024.
Volume, out-of-home is expected to amount to 13.59m L in 2024.
Volume, combined is expected to amount to 915.10m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 2.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 49.48L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Senegal is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Senegal are shifting towards healthier beverage options, which has led to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, calories, and artificial ingredients. This has created a market opportunity for companies that offer natural, organic, and functional beverages. Additionally, there is a growing preference for beverages that cater to specific dietary needs, such as gluten-free, lactose-free, and vegan options. Trends in the Non-Alcoholic Drinks market in Senegal include the rise of functional beverages. Consumers are increasingly looking for drinks that provide additional health benefits, such as energy-boosting, immune-boosting, and detoxifying properties. This trend is driven by the desire for beverages that not only quench thirst but also contribute to overall well-being. Companies are responding to this trend by introducing new products that incorporate ingredients like superfoods, herbs, and vitamins. Another trend in the market is the increasing popularity of ready-to-drink beverages. Busy lifestyles and convenience-driven consumer behavior have led to a growing demand for on-the-go beverages that are easy to consume. This has resulted in the emergence of a wide range of packaged and bottled non-alcoholic drinks that are readily available in retail outlets, supermarkets, and convenience stores. Local special circumstances in Senegal also contribute to the development of the Non-Alcoholic Drinks market. The country has a young population with a rising middle class, which has increased disposable incomes and purchasing power. This has led to an expansion of the consumer base and a greater demand for a variety of beverages. Additionally, the tourism industry in Senegal is growing, attracting both domestic and international visitors who seek refreshing and exotic beverages during their travels. Underlying macroeconomic factors further support the growth of the Non-Alcoholic Drinks market in Senegal. The country has experienced steady economic growth in recent years, which has improved living standards and increased consumer spending. Furthermore, the government has implemented policies and regulations that support the development of the food and beverage industry, including the promotion of local production and the improvement of infrastructure. In conclusion, the Non-Alcoholic Drinks market in Senegal is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and functional beverages, as well as ready-to-drink options, is driving the growth of the market. With a young population, rising middle class, and favorable economic conditions, Senegal presents a favorable environment for the expansion of the Non-Alcoholic Drinks industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.