Fresh Seafood - Senegal

Senegal

Highlights

Revenue in the Fresh Seafood market amounts to US$177.10m in 2024. The market is expected to grow annually by 9.39% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$9.72 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 7.51m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 9.4% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Senegal is experiencing subdued growth, impacted by factors such as limited consumer awareness, lack of access to digital technologies, and challenges in the supply chain. However, with increasing health consciousness and the convenience of online services, the market is poised for growth.

Customer preferences: Consumers in Senegal are increasingly seeking fresh seafood options that are sustainably sourced and locally caught. This trend is driven by a growing awareness of the environmental impact of large-scale fishing operations and a desire to support local fishermen. Additionally, health-conscious consumers are gravitating towards seafood due to its high protein and omega-3 content. This has led to a rise in demand for traceable and organic seafood products, as well as a preference for smaller, independent seafood markets over larger supermarkets. This shift in consumer preferences reflects a deeper cultural value of community and connection to nature.

Trends in the market: In Senegal, the Fresh Seafood Market of the Fish & Seafood Market is experiencing a surge in demand for sustainably sourced seafood products. This trend is driven by consumers' increasing awareness of the environmental and social impact of their food choices. As a result, there has been a rise in certifications and labels to guarantee the sustainability of seafood products. This trend is expected to continue, with the potential for more stringent regulations and increased consumer demand for sustainably sourced seafood. Industry stakeholders will need to adapt to these changes by implementing sustainable sourcing practices and investing in certifications to remain competitive in the market.

Local special circumstances: In Senegal, the Fresh Seafood market is heavily influenced by the country's coastal location and rich fishing traditions. The market is primarily driven by local fishermen and their families, who bring in a diverse range of fresh catch daily. This creates a unique market dynamic, as the seafood is not only a source of income but also a staple in the local cuisine. Additionally, government regulations on sustainable fishing practices have led to a focus on small-scale, artisanal fishing, further differentiating the market from larger industrialized seafood markets. These factors contribute to the vibrant and authentic nature of the Fresh Seafood Market in Senegal.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is greatly impacted by macroeconomic factors in Senegal. The country's economic growth, stability, and fiscal policies all play a significant role in the performance of the seafood market. Additionally, global economic trends, such as changing consumer preferences and international trade policies, also influence the market. Furthermore, government support and investments in the seafood industry, along with the country's natural resources and infrastructure, contribute to the market's growth. With increasing demand for fresh seafood globally, Senegal's favorable economic conditions present opportunities for the market to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.