Fresh Fruits - Senegal | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$924.70m in 2024. The market is expected to grow annually by 6.96% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$50.75 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 384.30m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 16.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Senegal is experiencing minimal growth, influenced by factors such as fluctuating weather conditions, limited access to modern farming techniques, and varying consumer preferences for different fruit types, impacting overall market dynamics.

Customer preferences: In Senegal, there is a notable shift towards organic and sustainably sourced fresh fruits, driven by a growing awareness of health and environmental issues among consumers. Younger demographics, particularly urban dwellers, are increasingly prioritizing organic produce, leading to a rise in demand for locally grown fruits. Additionally, lifestyle changes, such as a focus on wellness and nutrition, are influencing purchasing decisions, with consumers gravitating towards fruits that offer health benefits, such as antioxidants and vitamins, reflecting a deeper cultural appreciation for healthy living.

Trends in the market: In Senegal, the Fresh Fruits Market is experiencing a significant shift towards organic and sustainably sourced produce, driven by increasing consumer awareness of health and environmental issues. Urban populations, particularly younger consumers, are prioritizing locally grown fruits, leading to heightened demand for organic options. This trend is underscored by lifestyle changes that emphasize wellness and nutrition, prompting consumers to seek fruits rich in vitamins and antioxidants. As these preferences evolve, industry stakeholders must adapt their sourcing and marketing strategies to capitalize on this growing segment, fostering sustainable practices and catering to health-conscious buyers.

Local special circumstances: In Senegal, the Fresh Fruits Market is shaped by its diverse climate and agricultural practices, allowing for a variety of tropical fruits to thrive. The cultural emphasis on communal eating and local festivals promotes the consumption of fresh produce, fostering strong community ties to local farms. Additionally, regulatory support for organic farming is enhancing the credibility of sustainable practices. These unique factors not only elevate local fruit consumption but also encourage farmers to adopt eco-friendly practices, aligning supply with the growing demand for health-conscious options among urban populations.

Underlying macroeconomic factors: The Fresh Fruits Market in Senegal is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and global market trends. The country's economic stability and growth prospects encourage investments in agricultural infrastructure, enhancing production and distribution efficiency. Additionally, favorable trade agreements enable access to international markets, boosting exports of tropical fruits. Fluctuations in global commodity prices and currency stability also impact local pricing and profitability for farmers. Moreover, rising consumer awareness of health and nutrition, coupled with urbanization, drives demand for fresh produce, promoting a sustainable agricultural model that aligns with international health trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.