Fresh Fish - Senegal

Senegal

Highlights

Revenue in the Fresh Fish market amounts to US$339.80m in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$18.65 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 20.27m kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 1.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Senegal Fish & Seafood Market within The Food market is currently experiencing minimal growth due to various factors such as limited access to technology, low health awareness among consumers, and traditional buying habits. However, with the increasing demand for fresh fish, this market has the potential for significant growth in the future.

Customer preferences: As Senegal's economy continues to grow, urbanization and increasing disposable income levels have led to a shift in consumer preferences towards convenience and quality. This has resulted in a rise in demand for fresh, locally sourced fish as consumers prioritize healthier and more sustainable food options. Additionally, cultural traditions and preferences for seafood have also influenced the growth of the fresh fish market. These factors have prompted fish and seafood retailers to adopt more modern and efficient methods of sourcing and selling fish, such as e-commerce and direct-to-consumer delivery services.

Trends in the market: In Senegal, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainably sourced and locally caught fish. Consumers are becoming more conscious of the environmental impact of their food choices and are seeking out seafood that is caught using sustainable practices. This trend is expected to continue, as the Senegalese government has implemented policies to promote sustainable fishing practices and protect marine resources. Industry stakeholders may need to adapt their sourcing and marketing strategies to cater to this trend and stay competitive in the market. Additionally, there is a growing interest in value-added seafood products, such as smoked or canned fish, as they offer convenience and longer shelf life for consumers. This trend could open up opportunities for local fish processors and exporters to expand their reach beyond the domestic market. Along with this, there is a rise in e-commerce platforms offering fresh fish delivery services, providing consumers with more options to purchase seafood conveniently. As such, industry players may need to invest in digital platforms and logistics to tap into this growing market segment.

Local special circumstances: In Senegal, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's coastal location and fishing culture. The market is characterized by traditional fishing methods and a strong emphasis on sustainability. Additionally, the government has implemented regulations to protect local fishermen and promote the consumption of locally caught fish. These unique factors contribute to the market's dynamics and set it apart from other markets in the region.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Senegal is impacted by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, Senegal's growing population and rising GDP have increased the demand for fresh fish and seafood, leading to market growth. Additionally, the country's favorable regulatory environment and investments in the fishing industry have also contributed to market expansion. However, challenges such as limited healthcare funding and regulatory barriers in the fish and seafood sector may hinder market growth in Senegal. Furthermore, the increasing prevalence of chronic diseases and the aging population globally are also driving the demand for fresh fish and seafood, as these are considered healthy and nutritious food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.