Confectionery - Senegal | Statista Market Forecast

Revenue in the Confectionery market amounts to US$434.20m in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$23.83 are generated in 2024.
In the Confectionery market, volume is expected to amount to 106.80m kg by 2029. The Confectionery market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 5.2kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The confectionery market in Senegal is experiencing minimal growth due to factors such as low consumer purchasing power, competition from traditional snacks, and limited availability of raw materials. Despite these challenges, the market is expected to grow as consumer tastes shift towards healthier and premium options. Additionally, the increasing use of digital technologies in the production and distribution of confectionery products is likely to drive further growth in the market.

Customer preferences: As Senegal's population becomes more urbanized and modernized, there has been a notable increase in demand for healthier and more natural confectionery options. This trend is in line with a global shift towards healthier snacking choices, driven by concerns over obesity and diet-related diseases. As a result, there has been a rise in the availability of organic and all-natural confectionery products in the market, catering to the growing demand for healthier treats. Additionally, there has been a surge in the popularity of traditional and locally-sourced ingredients, reflecting a cultural preference for natural and authentic flavors.

Trends in the market: In Senegal, the Confectionery Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier and more natural snack options. This trend is driven by the increasing health consciousness among consumers and the rise of the middle class. As a result, there is a growing availability of organic and gluten-free confectionery products in the market. This trend is expected to continue, with industry players focusing on product innovation and marketing strategies to cater to this segment. Additionally, there is a growing trend towards online shopping for confectionery products, which is expected to further boost the market growth in the coming years.

Local special circumstances: In Senegal, the Confectionery market is heavily influenced by the country's rich cultural heritage and traditional food practices. The demand for locally-made, natural and organic products is on the rise, driven by a growing health-conscious population. Additionally, government regulations promoting sustainable and ethical sourcing of ingredients have impacted the market, resulting in a shift towards more environmentally-friendly products. These unique factors have shaped the market dynamics, creating a niche for locally-produced confectionery products in the country.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending power, population growth, and changing dietary preferences. In Senegal, the market is driven by a growing middle class, rising disposable income, and a young population with a strong preference for Western-style snacks. Additionally, government initiatives promoting foreign investments and economic growth are creating a favorable business environment for confectionery companies. However, challenges such as inflation and currency fluctuations may affect the purchasing power of consumers and impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.