Bread & Cereal Products - Senegal

Revenue in the Bread & Bakery Products market amounts to US$1.40bn in 2024. The market is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$76.92 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 930.90m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 45.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Senegal has seen a modest growth due to factors such as increasing demand for convenient and affordable food options, rising health consciousness among consumers, and the availability of a variety of products. However, the market's overall growth rate remains negligible, potentially impacted by challenges such as limited access to technology and infrastructure, as well as high production and distribution costs.

Customer preferences: With the rising prevalence of health-consciousness in Senegal, consumers are showing a growing interest in alternative and healthier options in the Bread & Cereal Products Market. This has led to an increase in demand for gluten-free, organic, and whole grain products. Furthermore, there is a growing preference for locally-sourced and traditional grains, such as fonio and millet, due to their cultural significance and perceived health benefits. This shift towards healthier and more diverse options is influenced by a combination of demographic changes, such as an aging population and rising disposable incomes, as well as cultural factors promoting traditional and natural foods.

Trends in the market: In Senegal, the Bread & Cereal Products Market is experiencing a shift towards healthier and more diverse options. This trend is driven by an increasing awareness of the importance of a balanced diet, as well as the influence of Western food culture. Local producers are incorporating traditional grains and ingredients into their products, catering to both health-conscious consumers and those seeking a taste of traditional cuisine. This trend is set to continue, with the government promoting sustainable agriculture and investing in food processing technologies. Industry stakeholders should embrace this trend and innovate to meet the growing demand for healthier and diverse bread and cereal products in the country.

Local special circumstances: In Senegal, the Bread & Cereal Products Market is heavily influenced by the country's agricultural sector, with a large portion of the population involved in farming. This has led to a strong emphasis on locally produced grains and cereals, such as millet and sorghum, in the market. Additionally, the country's rich culture and cuisine have also influenced the market, with a variety of traditional breads and cereal-based dishes being popular among consumers. Government regulations and subsidies on imported grains also play a role in shaping the market, as do geographical factors such as climate and soil conditions which impact the production and availability of certain cereals.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Senegal is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The performance of this market is closely tied to the overall economic climate of the country, with fluctuations in GDP, inflation rates, and consumer spending having a direct impact on demand for bread and cereal products. Additionally, government policies that affect trade, agriculture, and food prices can also significantly impact the market. As Senegal continues to experience economic growth and stability, the demand for bread and cereal products is expected to increase. However, any economic challenges or uncertainties could have a negative impact on the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.