Vegetables - Senegal

Senegal

Highlights

Revenue in the Vegetables market amounts to US$1.26bn in 2024. The market is expected to grow annually by 7.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$68.93 are generated in 2024.
In the Vegetables market, volume is expected to amount to 782.60m kg by 2029. The Vegetables market is expected to show a volume growth of 5.9% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 33.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Senegal is experiencing minimal growth, influenced by factors such as limited agricultural infrastructure, fluctuating climate conditions, and rising competition from imported products, which hinder the expansion of both fresh and processed vegetable segments.

Customer preferences: In Senegal, consumers are increasingly prioritizing fresh, locally-sourced vegetables, reflecting a growing awareness of health and nutrition. This shift is influenced by cultural traditions that emphasize communal meals and the use of fresh ingredients, driving demand for organic and pesticide-free produce. Additionally, urbanization and a younger demographic are leading to more innovative cooking methods and convenience-focused meal options, further enhancing the appeal of vegetables in modern diets. As lifestyles evolve, there is also a rising interest in sustainable practices, prompting consumers to support local farmers and markets.

Trends in the market: In Senegal, the vegetables market is experiencing a surge in demand for locally-sourced, organic produce, driven by consumers' increasing focus on health and nutrition. This trend is reshaping traditional buying patterns, as urban populations seek fresh ingredients for communal meals. Growing environmental awareness is prompting support for sustainable farming practices, enhancing the market's appeal. Additionally, the rise of convenience-oriented cooking methods among the younger demographic is shifting consumption habits. Industry stakeholders must adapt to these changes by promoting local partnerships and innovative marketing strategies to capitalize on this evolving landscape.

Local special circumstances: In Senegal, the vegetables market is uniquely influenced by its diverse climate, which supports a variety of crops throughout the year. Local agricultural practices are deeply rooted in cultural traditions, with communal farming and sharing integral to the community's identity. Additionally, regulatory support for organic farming is fostering a favorable environment for sustainable practices. The vibrant street markets reflect Senegal's culinary heritage, driving demand for fresh, locally-grown vegetables. These factors collectively shape a dynamic market, distinguishing it from other regions and enhancing consumer loyalty to local produce.

Underlying macroeconomic factors: The vegetables market in Senegal is shaped by several macroeconomic factors, including agricultural policies, trade dynamics, and economic stability. Favorable fiscal policies promoting local farming and sustainable practices enhance productivity and support smallholder farmers, fostering growth within the sector. Additionally, global economic trends, such as rising demand for organic produce and health-conscious consumer behavior, create opportunities for Senegalese vegetables in international markets. Currency stability and inflation rates also influence pricing and purchasing power, affecting local consumption patterns. Collectively, these elements contribute to a resilient and evolving vegetables market, positioning Senegal as a key player in the regional food landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.