Baby Milk & Infant Formula - Pakistan

Revenue in the Baby Milk & Infant Formula market amounts to US$412.60m in 2024. The market is expected to grow annually by 4.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.68 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 28.22m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Pakistan is facing negligible growth due to factors such as declining birth rates and economic challenges. Despite this, the market is still driven by increasing demand for convenient and nutritious options for infants.

Customer preferences: With increasing urbanization and rising disposable incomes, parents in Pakistan are increasingly turning to premium baby milk and infant formula brands. This trend is further fueled by the perception that these products offer better nutrition and health benefits for their children. Additionally, there is a growing demand for organic and natural baby food options, as parents become more health-conscious and seek products free from additives and preservatives. This shift towards healthier and more premium options is also influenced by the rising awareness of the importance of early childhood nutrition.

Trends in the market: In Pakistan, the Baby Milk & Infant Formula Market is experiencing a surge in demand due to the increasing number of working mothers and the growing awareness about the benefits of breast milk substitutes. This trend is expected to continue in the coming years, with the market projected to grow at a CAGR of 15% by 2025. This presents significant opportunities for industry stakeholders, such as manufacturers and retailers, to tap into this growing market. However, it also poses challenges in terms of ensuring the safety and quality of these products. As a result, there is a growing focus on regulatory measures and standards to ensure compliance and build consumer trust.

Local special circumstances: In Pakistan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has unique factors that shape its dynamics. The country's geographical location and climate make it a challenging market for formula manufacturers, as the hot and humid weather can affect the quality of the product. Additionally, cultural norms and traditional practices, such as breastfeeding, may impact the demand for formula. Moreover, stringent regulatory requirements for labeling and advertising of formula products also play a significant role in shaping the market. These factors differentiate the Pakistani market from others and influence its growth and development.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Pakistan is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and consumer spending. Countries with stable economic conditions and supportive policies for the baby food industry are experiencing higher market growth compared to those with economic challenges and restrictive regulations. Moreover, the rising population and increasing disposable income in Pakistan are contributing to the demand for baby milk and infant formula, as parents are increasingly seeking safe and nutritious options for their children.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.