Fresh Seafood - Pakistan

Pakistan

Highlights

Revenue in the Fresh Seafood market amounts to US$1.78bn in 2024. The market is expected to grow annually by 6.87% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$7.28 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 61.24m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Pakistan, within the Fish & Seafood Market of The Food market, is experiencing minimal growth due to various factors such as limited consumer awareness, preference for traditional markets, and regulatory challenges. However, with increasing urbanization and rising disposable income, there is potential for future growth in the market.

Customer preferences: Consumers in Pakistan are increasingly turning to online platforms and apps to purchase fresh seafood, as they seek convenience and safety amid the COVID-19 pandemic. This trend is further fueled by the growing popularity of home-cooked meals and the desire for healthier food options. Additionally, with a growing middle class and increasing disposable income, there is a shift towards premium and sustainable seafood choices, reflecting a growing awareness of environmental and ethical concerns.

Trends in the market: In Pakistan, the Fresh Seafood Market within the Fish & Seafood Market is experiencing a surge in demand for sustainably sourced seafood. This trend is driven by increasing consumer awareness of environmental issues and a growing preference for ethically and responsibly sourced products. This has led to a rise in the adoption of sustainable fishing practices and certifications by seafood suppliers. Additionally, there is a growing trend of e-commerce platforms selling fresh seafood directly to consumers, providing convenience and expanding market reach. These trends are significant for industry stakeholders as they present opportunities for differentiation and growth, but also pose challenges in terms of supply chain management and compliance with sustainability standards. As the market continues to evolve, it will be important for industry players to stay updated and adapt to these trends in order to remain competitive and meet consumer expectations.

Local special circumstances: In Pakistan, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is influenced by the country's geographical location, with a long coastline and access to the Arabian Sea. This allows for a wide variety of seafood to be caught and sold in the market. Additionally, cultural factors such as the popularity of seafood in the local cuisine also drive demand. Regulatory circumstances, such as government policies on fishing and trade, also play a significant role in shaping the dynamics of the market.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The market is highly dependent on global economic conditions, as fluctuations in international trade and currency exchange rates can impact the availability and cost of seafood products. Additionally, the national economic health of the country in question plays a crucial role, as a strong economy can lead to increased consumer spending and demand for high-quality seafood. Fiscal policies, such as tariffs and subsidies, can also significantly impact the market by affecting the cost of production and import/export of seafood. Finally, other financial indicators, such as consumer income and purchasing power, can influence the market by determining the affordability and demand for seafood products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.