Baby Food - Pakistan | Statista Market Forecast

Revenue in the Baby Food market amounts to US$546.40m in 2024. The market is expected to grow annually by 8.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$2.23 are generated in 2024.
In the Baby Food market, volume is expected to amount to 56.34m kg by 2029. The Baby Food market is expected to show a volume growth of 8.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Pakistan has been steadily growing due to factors such as increasing population, rising health awareness, and convenience offered by online shopping. However, the market's growth rate is limited due to challenges in the supply chain, high pricing, and lack of awareness about the benefits of baby food products. Innovative marketing strategies and product diversification could potentially boost the market's growth rate in the future.

Customer preferences: The Baby Food Market in Pakistan has witnessed a significant increase in demand for organic and natural products, as consumers become more health-conscious and seek healthier options for their children. Furthermore, with more women entering the workforce and the rise in nuclear families, there has been a growing demand for convenient and ready-to-eat baby food solutions. Additionally, there has been a shift towards online shopping for baby food products, as busy parents seek convenience and time-saving options.

Trends in the market: In Pakistan, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing consumer awareness and preference for healthier options. The trajectory of this trend is expected to continue as parents become more conscious of the ingredients and sourcing of their baby's food. This trend is significant as it presents opportunities for industry stakeholders to introduce new, innovative products to meet the demand. However, it also poses challenges for traditional baby food companies to adapt to this shift in consumer preferences.

Local special circumstances: In Pakistan, the Baby Food Market within The Food market is influenced by the country's cultural and religious beliefs, with a strong emphasis on natural and organic products. This has led to a rise in demand for locally-sourced, homemade baby food options. Additionally, the country's high birth rate and growing middle class have created a demand for premium baby food products. However, strict regulatory guidelines and import restrictions have posed challenges for international brands entering the market, making it more favorable for local players.

Underlying macroeconomic factors: The Baby Food Market in Pakistan is affected by various macroeconomic factors, including the country's economic stability, fiscal policies, and global economic trends. The recent economic growth in Pakistan has led to an increase in disposable income, resulting in a rise in demand for high-quality baby food products. Additionally, the government's support for promoting healthy eating habits among infants and young children has also contributed to the growth of the Baby Food Market. However, challenges such as inflation and fluctuating exchange rates can impact the market's performance. Furthermore, the rising population and increasing urbanization in Pakistan are expected to drive the demand for baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.