Oils & Fats - Pakistan

Pakistan

Highlights

Revenue in the Oils & Fats market amounts to US$2.23bn in 2024. The market is expected to grow annually by 7.11% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$9.12 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 499.00m kg by 2029. The Oils & Fats market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 1.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats Market within The Food market in Pakistan is experiencing minimal growth, influenced by factors such as fluctuating raw material prices, changing consumer preferences towards healthier options, and increasing competition among local and international brands.

Customer preferences: In Pakistan, there is a noticeable shift towards healthier dietary choices, prompting consumers to favor oils with perceived health benefits, such as olive and canola oils, over traditional options like ghee. This trend is particularly evident among younger demographics who are increasingly influenced by global health trends and social media. Additionally, the rising awareness of obesity and heart health is driving demand for low-fat and organic alternatives. As lifestyles become more health-conscious, the market is witnessing an uptick in fortified and functional oils that cater to these evolving preferences.

Trends in the market: In Pakistan, the Oils & Fats Market is experiencing a significant shift towards healthier options, with consumers increasingly opting for oils like olive and canola that are perceived to offer health benefits. This trend is particularly pronounced among younger demographics, who are heavily influenced by global health trends and social media. The rising awareness of lifestyle-related health issues, such as obesity and heart disease, is further driving demand for low-fat and organic alternatives. As these preferences evolve, industry stakeholders must adapt by innovating product offerings, enhancing marketing strategies, and ensuring compliance with health regulations to capture the growing health-conscious consumer base.

Local special circumstances: In Pakistan, the Oils & Fats Market is shaped by unique local factors such as agricultural diversity and cultural cooking practices. The country's rich agricultural landscape allows for the cultivation of various oilseeds, influencing the availability and pricing of local oils like sunflower and mustard. Additionally, traditional cooking methods, including deep frying and the use of ghee, remain prevalent, impacting consumer preferences. Regulatory frameworks are evolving, focusing on food safety and labeling, which compel producers to innovate while adhering to health guidelines, thus affecting market dynamics significantly.

Underlying macroeconomic factors: The Oils & Fats Market in Pakistan is significantly influenced by macroeconomic factors such as agricultural productivity, global commodity prices, and national economic policies. Fluctuations in global oil prices directly impact local production costs and consumer pricing, while the country's diverse agricultural output supports a range of oilseeds, enhancing local supply. Furthermore, national economic health is reflected in consumer purchasing power, which affects demand for premium versus traditional products. Fiscal policies aimed at promoting agricultural sustainability and food security are also shaping market dynamics, encouraging innovation and compliance with health standards in the oils and fats sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.