Ready-to-Eat Meals - Pakistan

Pakistan

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$7.63bn in 2024. The market is expected to grow annually by 7.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$31.14 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 2.66bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 10.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in the Convenience Food Market of Pakistan has seen minimal growth due to factors such as low consumer demand and limited availability. Despite this, the market is slowly expanding as more consumers seek out convenient food options.

Customer preferences: In Pakistan, there is a growing trend towards ready-to-eat meals as consumers seek convenient, time-saving food options in their busy lives. This shift is also influenced by the increasing number of working women and the rise of urbanization in the country. Additionally, the demand for healthier ready-to-eat meals is gaining traction, with a focus on organic and natural ingredients. This trend is driven by the growing health consciousness among consumers, specifically the younger population.

Trends in the market: In Pakistan, the Ready-to-Eat Meals Market within the Convenience Food Market is seeing a surge in demand due to the rise of busy lifestyles and increasing urbanization. This trend is expected to continue in the coming years, with the market projected to grow at a CAGR of 5.6% from 2020 to 2025. The significance of this trend lies in the convenience and time-saving benefits it offers to consumers. Moreover, the increasing availability of a variety of international cuisines in ready-to-eat format is further driving the market's growth. Industry stakeholders, such as food manufacturers and retailers, should take advantage of this trend by offering more diverse and innovative ready-to-eat meal options to cater to the evolving preferences of consumers.

Local special circumstances: In Pakistan, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's diverse cultural background. The cuisine preferences vary among different regions, leading to a wide range of options in the Ready-to-Eat Meals Market. Additionally, the government's efforts to promote food safety and hygiene regulations have resulted in a significant increase in consumer trust and demand for packaged ready-to-eat meals. Moreover, the growing urbanization and busy lifestyle of the population have also contributed to the market's growth, as consumers seek convenient and time-saving meal options.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market within the Convenience Food Market of The Food market in Pakistan is also impacted by macroeconomic factors. The country's economic health, fiscal policies, and global economic trends all play a role in shaping the market. For example, a stable and growing economy can lead to increased consumer spending and a higher demand for convenience food products. On the other hand, a struggling economy may result in consumers cutting back on non-essential purchases, including prepared meals. Additionally, government regulations and policies related to food safety and import/export can also impact the market. The overall economic climate and financial indicators of Pakistan therefore have a significant influence on the performance of the Ready-to-Eat Meals Market within the Convenience Food Market of The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.