Margarine - Pakistan | Statista Market Forecast

Revenue in the Margarine market amounts to US$186.80m in 2024. The market is expected to grow annually by 6.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$0.76 are generated in 2024.
In the Margarine market, volume is expected to amount to 40.99m kg by 2029. The Margarine market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.16kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine market in Pakistan's Oils & Fats sector is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards healthier options, economic challenges, and competition from butter and other spreads, impacting overall demand.

Customer preferences: In Pakistan's Margarine market, consumers are gravitating towards plant-based and heart-healthy spreads, reflecting a growing awareness of nutrition and wellness. This shift is particularly pronounced among younger demographics, who prioritize clean labels and sustainability. Additionally, urbanization has led to busy lifestyles, prompting the demand for convenient, ready-to-use products. Cultural influences, such as traditional cooking methods, are also evolving, as families increasingly seek alternatives that align with modern health trends while retaining familiar flavors.

Trends in the market: In Pakistan's Margarine market, there is an increasing preference for plant-based and heart-healthy spreads, driven by a heightened awareness of nutrition and wellness among consumers. This trend is particularly strong among younger generations, who favor products with clean labels and sustainable sourcing. Urbanization is also influencing consumer behavior, as busy lifestyles create a demand for convenient, ready-to-use options. Additionally, traditional cooking practices are adapting, with families seeking margarine alternatives that harmonize modern health trends with familiar tastes, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Pakistan's Margarine market, unique cultural preferences and dietary habits significantly shape consumer choices. Traditional cooking often favors ghee and butter, leading to a gradual yet notable shift towards margarine as a healthier alternative. Geographically, the diverse climate affects the sourcing of raw materials, with local producers emphasizing indigenous ingredients to appeal to regional tastes. Regulatory frameworks promoting healthier fats and labeling transparency are also influencing market dynamics, encouraging manufacturers to innovate while aligning with consumer health consciousness and cultural values.

Underlying macroeconomic factors: The Margarine market in Pakistan is significantly influenced by macroeconomic factors, including national economic health, inflation rates, and consumer purchasing power. As the economy fluctuates, disposable incomes directly impact consumer spending on food products like margarine. Global trends towards healthier eating habits are compounded by local fiscal policies promoting fortified foods, which encourage manufacturers to innovate in their product offerings. Additionally, supply chain dynamics, influenced by international commodity prices and local agricultural output, affect the cost of raw materials. These factors collectively shape the market landscape, driving competition and influencing consumer preferences towards healthier fat alternatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.