Food - Pakistan

Pakistan

Revenue in the Food market amounts to US$103.00bn in 2024. The market is expected to grow annually by 7.50% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of US$22.98bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$420.10 are generated in 2024.
In the Food market, 0.2% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 73.79bn kg by 2029. The Food market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Food market is expected to amount to 275.80kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Pakistan has seen slow growth due to challenges faced by various sub-markets such as dairy products, meat, and fruits & nuts. Factors like limited access to technology, lack of health awareness and convenience, and low purchasing power have impacted the overall market. However, the increasing demand for convenience food and growing population may contribute to the market's future growth.

Customer preferences: Consumers in Pakistan are increasingly prioritizing convenience and health in their food choices, leading to a rise in demand for ready-to-eat and healthy alternatives. This trend is driven by the growing urban population and busy lifestyles. Additionally, there is a growing preference for locally sourced and sustainable food options, as consumers become more conscious of their impact on the environment. As a result, there has been a surge in small-scale organic food producers and a shift towards more ethical and eco-friendly food practices.

Trends in the market: In Pakistan, The Food market industry is experiencing a surge in online food delivery services, with platforms such as Foodpanda and Careem NOW becoming increasingly popular. Additionally, there is a growing trend of using food delivery apps to order groceries, further expanding the market. These trends are significant as they provide convenience and accessibility for consumers, especially during the ongoing pandemic. Furthermore, they open up new opportunities for small businesses and independent restaurants to reach a wider customer base. However, this may also lead to increased competition and potential challenges for traditional brick-and-mortar food businesses. As technology continues to advance and consumer preferences shift towards convenience, it is crucial for industry stakeholders to adapt and innovate in order to stay relevant in the market.

Local special circumstances: In Pakistan, The Food market is heavily influenced by the country's geography and cultural practices. The diverse terrain and climate allow for a wide variety of locally grown produce and spices, making Pakistani cuisine unique and sought after. Additionally, the strong influence of Islam has led to dietary restrictions and preferences that impact the types of food consumed and the demand for certain products. Government regulations also play a role, with strict halal certification requirements for meat and dairy products. These factors contribute to the dynamic and vibrant food market in Pakistan.

Underlying macroeconomic factors: The Food market in Pakistan is heavily influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. The growth of this market is largely dependent on the country's GDP growth, inflation rates, and consumer spending patterns. Furthermore, fiscal policies such as taxes, subsidies, and trade agreements can also impact the performance of the market. Additionally, factors such as population growth, urbanization, and changing lifestyles also play a significant role in shaping the demand for food products in Pakistan. These macroeconomic factors can either hinder or drive the growth of The Food market in Pakistan, making it crucial for businesses to closely monitor and adapt to these changes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.