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  4. Spreads & Sweeteners

Sweeteners - Pakistan

Pakistan
  • Revenue in the Sweeteners market amounts to US$726.90m in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$125bn in 2024).
  • In relation to total population figures, per person revenues of US$2.96 are generated in 2024.
  • In the Sweeteners market, volume is expected to amount to 1.09bn kg by 2029. The Sweeteners market is expected to show a volume growth of 1.4% in 2025.0.
  • The average volume per person in the Sweeteners market is expected to amount to 4.2kg in 2024.

Definition:

The Sweeteners market covers natural and synthetic ingredients added to food to give it a sweet flavor. Examples of natural sweeteners include sugar or honey while synthetic sweeteners include aspartame or sucralose.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Sugar
  • Honey
  • Artificial sweeteners

Out-Of-Scope

  • Syrups
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Sweeteners Market in Pakistan's Food Market is experiencing minimal growth due to factors such as limited consumer awareness and traditional food preferences. However, with the increasing demand for healthier options and government initiatives promoting artificial sweeteners, the market is expected to witness growth in the near future.

Customer preferences:
The rising health consciousness among consumers in Pakistan has led to a growing demand for natural and low-calorie sweeteners, such as stevia and monk fruit extract. This shift in preference is influenced by cultural norms and a desire for healthier food options. Additionally, the increasing prevalence of diabetes and obesity in the country has also played a role in driving the demand for alternative sweeteners. As a result, food manufacturers are now incorporating these sweeteners into their spreads and other products to cater to evolving consumer preferences.

Trends in the market:
In Pakistan, the Spreads & Sweeteners Market within The Food market is seeing a surge in demand for healthier, natural sweeteners such as stevia and honey. This trend is driven by consumers' increasing awareness of the negative health impacts of artificial sweeteners. As a result, manufacturers are incorporating these natural sweeteners into their products to cater to the growing demand. This trend is expected to continue, with a focus on developing new, innovative products using natural sweeteners. This presents an opportunity for industry stakeholders to tap into the growing health-conscious consumer base and differentiate themselves in the market. Additionally, this trend is likely to have a positive impact on public health, as consumers make healthier choices in their diets.

Local special circumstances:
In Pakistan, the Sweeteners Market within the Spreads & Sweeteners Market of The Food market is influenced by the country's diverse cultural preferences and regulatory restrictions. The consumption of artificial sweeteners is more prevalent in urban areas, while rural areas prefer natural sweeteners like honey and jaggery. The government has imposed strict regulations on the use of certain artificial sweeteners, leading to the popularity of alternative sweetening options. Additionally, the country's growing health consciousness has also driven the demand for healthier and natural sweeteners in the market.

Underlying macroeconomic factors:
The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Pakistan is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The market growth is influenced by the country's economic stability, consumer purchasing power, and government regulations on food products. Additionally, increasing health awareness and rising demand for healthier food options are driving the growth of the sweeteners market in Pakistan. With a growing population and increasing disposable income, there is a high demand for sweeteners in the country, leading to market expansion and opportunities for new players to enter the market. However, the market is also affected by challenges such as inflation, currency fluctuations, and import/export policies, which can impact the cost and availability of sweeteners in the market. Overall, the Sweeteners Market in Pakistan is expected to continue to grow, driven by both external and internal macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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