OTC Pharmaceuticals - Pakistan | Statista Market Forecast

Revenue in the OTC Pharmaceuticals market amounts to US$524.30m in 2024. The market is expected to grow annually by 6.79% (CAGR 2024-2029).
The market's largest segment is the segment Analgesics with a market volume of US$123.40m in 2024.
In global comparison, most revenue is generated United States (US$41bn in 2024).
In relation to total population figures, per person revenues of US$2.14 are generated in 2024.
In the OTC Pharmaceuticals market, 17.6% of total revenue will be generated through online sales by 2024.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Pakistan is experiencing steady growth due to various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the OTC Pharmaceuticals market in Pakistan are shifting towards self-medication and convenience.

With increasing awareness about health and wellness, consumers are becoming more proactive in managing their health. They are seeking over-the-counter medications that can provide quick relief for common ailments such as headaches, colds, and allergies. Additionally, the convenience of purchasing OTC medications without a prescription is also driving customer preferences in Pakistan.

Trends in the OTC Pharmaceuticals market in Pakistan are influenced by global and regional market dynamics. One significant trend is the increasing availability of generic OTC medications. Generic medications are more affordable compared to branded products, making them a popular choice among price-conscious consumers in Pakistan.

Another trend is the growing demand for natural and herbal remedies. Consumers are increasingly looking for OTC medications made from natural ingredients, as they perceive them to be safer and more effective. Local special circumstances in Pakistan also contribute to the development of the OTC Pharmaceuticals market.

The country has a large population with a high prevalence of common ailments such as respiratory infections, digestive disorders, and skin conditions. This creates a significant market opportunity for OTC medications that can address these health issues. Moreover, the widespread availability of OTC medications in local pharmacies and convenience stores makes them easily accessible to consumers across the country.

Underlying macroeconomic factors play a crucial role in shaping the OTC Pharmaceuticals market in Pakistan. The country's growing middle class and increasing disposable income levels have led to higher healthcare spending. As a result, consumers are willing to invest in OTC medications to manage their health and well-being.

Additionally, the government's focus on healthcare infrastructure development and the promotion of self-medication further support the growth of the OTC Pharmaceuticals market in Pakistan. In conclusion, the OTC Pharmaceuticals market in Pakistan is witnessing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With increasing awareness about health and wellness, consumers are opting for OTC medications that provide quick relief and convenience.

The availability of generic and natural remedies, along with the country's large population and rising healthcare spending, further contribute to the market's development.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The pharmaceutical industry is responsible for the research, development, production, and distribution of medications. The market has experienced significant growth during the past two decades, and pharma revenues worldwide totaled 1.48 trillion U.S. dollars in 2022.