Processed Fish & Seafood - Pakistan

Revenue in the Processed Fish & Seafood market amounts to US$3.57bn in 2024. The market is expected to grow annually by 8.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$14.57 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 684.90m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 2.5kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Fish & Seafood market in Pakistan is experiencing minimal growth, influenced by factors such as increasing demand for processed fish and seafood, growing health consciousness among consumers, and the convenience of online purchasing. Sub-markets such as Canned, Dried & Smoked Fish and Fish Fingers & Portions also contribute to this trend.

Customer preferences: The Processed Fish & Seafood Market in Pakistan is experiencing a shift towards healthier and more sustainable options. With the rise of health and environmental consciousness among consumers, there has been a growing demand for ethically sourced and organic seafood products. This trend is also driven by the increasing availability of information and education on the benefits of sustainable fishing practices and the negative impact of overfishing on the marine ecosystem. As a result, companies in the market are adapting to these changing preferences by offering a wider range of sustainably sourced and organic processed fish and seafood products.

Trends in the market: In Pakistan, the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is experiencing a trend of increasing demand for frozen and ready-to-eat seafood products. This is driven by changing consumer preferences towards convenient and healthy food options. Additionally, there is a rising trend of online seafood sales, with more companies offering home delivery services. These trends are expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative packaging and marketing strategies.

Local special circumstances: In Pakistan, the Processed Fish & Seafood Market is influenced by the country's geographical location as a major coastal nation, with a strong fishing industry and a large population that consumes seafood as a staple food. Additionally, the cultural preference for halal food also plays a significant role in shaping the market, with a demand for certified halal processed fish and seafood products. Furthermore, government regulations and policies regarding sustainable fishing practices and food safety standards also impact the market, ensuring quality and safety for consumers.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market in Pakistan is influenced by various macroeconomic factors. The country's economic growth, trade policies, and investment in infrastructure have a significant impact on the market. Pakistan has a growing economy and has implemented favorable trade policies, resulting in increased exports of processed fish and seafood. Moreover, the country's increasing population and rising disposable income have led to a higher demand for processed fish and seafood, driving market growth. Additionally, the government's focus on promoting the fisheries sector and improving the country's seafood processing capabilities has also positively influenced market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.