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Edible Oils - Pakistan

Pakistan
  • Revenue in the Edible Oils market amounts to US$1.69bn in 2024. The market is expected to grow annually by 7.39% (CAGR 2024-2029).
  • In global comparison, most revenue is generated India (US$35bn in 2024).
  • In relation to total population figures, per person revenues of US$6.87 are generated in 2024.
  • In the Edible Oils market, volume is expected to amount to 423.50m kg by 2029. The Edible Oils market is expected to show a volume growth of 1.6% in 2025.0.
  • The average volume per person in the Edible Oils market is expected to amount to 1.59kg in 2024.

Definition:

The Edible Oils market covers any type of oil that is extracted from plants and nuts and is used for cooking and food preparation.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Olive oil
  • Sunflower oil
  • Other edible oils (e.g. palm, soybean, coconut oil, canola oil, rapeseed oil, sesame oil, soybean oil)
  • Cooking oil blends

Out-Of-Scope

  • Butter
  • Margarine
  • Animal fats (e.g. lard)
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Edible Oils Market in Pakistan is witnessing minimal growth, influenced by factors such as fluctuating commodity prices, rising production costs, and changing consumer preferences towards healthier alternatives, which are impacting overall demand and market dynamics.

Customer preferences:
Consumers in Pakistan are increasingly prioritizing health-conscious choices in their dietary habits, leading to a notable shift towards oils perceived as healthier, such as olive oil and canola oil. This trend is bolstered by a growing awareness of nutrition among younger demographics, who are more inclined to adopt modern dietary practices. Additionally, the influence of social media and lifestyle influencers has amplified the demand for organic and locally sourced edible oils, reflecting a cultural shift towards sustainability and wellness in food choices.

Trends in the market:
In Pakistan, the Edible Oils Market is experiencing a significant shift towards healthier oil options, particularly olive and canola oils, as consumers increasingly seek nutritious dietary choices. This trend is propelled by heightened awareness of health and wellness among younger populations, who are more likely to embrace modern eating habits. Social media and lifestyle influencers play a crucial role in promoting organic and locally sourced oils, fostering a cultural emphasis on sustainability. For industry stakeholders, these trends present opportunities for innovation, product diversification, and alignment with consumer preferences, ultimately shaping the future landscape of the oils and fats market.

Local special circumstances:
In Pakistan, the Edible Oils Market is shaped by unique local factors such as agricultural diversity and cultural dietary preferences. The country's favorable climate allows for the cultivation of various oilseeds, promoting local production of oils like mustard and sunflower. Additionally, traditional cooking methods and regional cuisines influence consumer choices, often favoring ghee and palm oil. Regulatory measures aimed at enhancing food safety and quality standards further affect market dynamics, encouraging brands to innovate and cater to health-conscious consumers seeking quality and sustainability in their oil selections.

Underlying macroeconomic factors:
The Edible Oils Market in Pakistan is significantly influenced by macroeconomic factors such as global oil prices, inflation rates, and trade policies. Fluctuations in international crude oil prices directly affect the cost of imported edible oils, impacting local pricing structures and consumer purchasing power. Furthermore, the national economic health, characterized by GDP growth and employment rates, shapes consumer spending habits. Fiscal policies, including subsidies for local oilseed production, enhance domestic supply, while increasing awareness of health and nutrition drives demand for healthier oil options. Additionally, currency exchange rates influence import costs, further adding complexity to market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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