Bread & Cereal Products - Pakistan

Revenue in the Bread & Bakery Products market amounts to US$22.98bn in 2024. The market is expected to grow annually by 7.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$93.71 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 25.88bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 98.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Pakistan has been experiencing slow growth due to factors such as low consumer awareness, limited access to digital technologies, and a preference for traditional food options. This minimal growth rate can also be attributed to the lack of innovation and limited market competition. However, with the increasing health consciousness among consumers and the convenience offered by online food services, the market is expected to witness a gradual growth in the coming years.

Customer preferences: As the trend towards healthy living continues to grow in Pakistan, there has been a rise in demand for whole grain and organic bread and cereal products. Consumers are increasingly opting for these options due to their perceived health benefits. Additionally, with the increase in health-consciousness, there has been a shift towards gluten-free and low-carb options in the bread and cereal market, catering to the diverse dietary needs and preferences of the population. This trend is likely to continue as consumers become more aware of the impact of their food choices on their overall well-being.

Trends in the market: In Pakistan, the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options, as consumers become more health-conscious. This trend is driven by increasing awareness about the benefits of a balanced diet and the availability of a wider range of products. As a result, there has been a rise in the production and consumption of whole grain and multi-grain products. This trend is expected to continue, with potential implications for industry stakeholders to focus on innovation and product diversification to cater to the evolving consumer preferences.

Local special circumstances: In Pakistan, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's predominantly Muslim population. As a result, there is a high demand for halal-certified products, as well as a preference for traditional bread and cereal options such as naan and roti. Additionally, the government's strict regulations on food imports have created a unique market for locally produced bread and cereal products. These cultural and regulatory factors play a significant role in shaping market dynamics and differentiating it from other markets.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Pakistan is impacted by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. As the country's economy continues to grow and consumer spending increases, the demand for bread and cereal products is expected to rise. Moreover, the government's policies on food imports, exports, and subsidies can also affect the market. Additionally, global economic trends and trade policies can impact the availability and prices of key ingredients used in bread and cereal production, further influencing the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.