Non-Alcoholic Drinks - Pakistan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$10.69bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$689.30m in 2024.
Revenue, combined amounts to US$11.38bn in 2024.
The revenue, at home is expected to grow annually by 8.38% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$43.61 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 15.72bn L by 2024.
Volume, out-of-home is expected to amount to 377.60m L in 2024.
Volume, combined is expected to amount to 16.10bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 64.12L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Pakistan is experiencing significant growth and development.

Customer preferences: In Pakistan, there is a growing demand for non-alcoholic drinks as consumers are becoming more health-conscious. Many people are opting for healthier beverage options that are low in sugar and calories. This has led to an increased demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing trend towards functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Pakistan is the rise of locally produced beverages. Pakistani consumers are increasingly interested in supporting local brands and products. This has led to the emergence of a number of local companies that are producing innovative and unique non-alcoholic drinks. These local brands often focus on using locally sourced ingredients and traditional recipes, which appeals to consumers who are looking for authentic and culturally relevant products. Another trend in the market is the increasing popularity of ready-to-drink beverages. Busy lifestyles and convenience are driving the demand for on-the-go drinks that can be consumed quickly and easily. This has led to the introduction of a wide range of ready-to-drink options, including bottled juices, iced teas, and energy drinks. These products are often marketed as convenient and refreshing choices for consumers who are constantly on the move.

Local special circumstances: Pakistan has a young and growing population, which is contributing to the growth of the Non-Alcoholic Drinks market. Younger consumers are more open to trying new and innovative beverages, and they are also more likely to prioritize health and wellness. This has created a favorable environment for the development of new non-alcoholic drink products. Furthermore, the hot climate in Pakistan also plays a role in driving the demand for non-alcoholic drinks. With temperatures often reaching high levels, consumers are looking for refreshing and hydrating beverages to quench their thirst. This has led to a high demand for products such as iced teas, flavored water, and carbonated soft drinks.

Underlying macroeconomic factors: Pakistan's economy has been growing steadily in recent years, which has contributed to the increased purchasing power of consumers. As disposable incomes rise, consumers are able to spend more on non-essential items, including non-alcoholic drinks. This has created a favorable market environment for the growth of the Non-Alcoholic Drinks market. Additionally, the government of Pakistan has been taking steps to promote the food and beverage industry, including the non-alcoholic drinks sector. This has included initiatives to attract foreign investment, streamline regulations, and support local businesses. These government efforts have created a positive business environment and have encouraged the growth and development of the Non-Alcoholic Drinks market in Pakistan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.