Baby Milk & Infant Formula - Gabon

Revenue in the Baby Milk & Infant Formula market amounts to US$10.83m in 2024. The market is expected to grow annually by 3.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$4.36 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 438.90k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Gabon has seen minimal growth due to factors such as low birth rate and preference for traditional infant feeding practices. However, increasing health awareness and availability of online services could drive growth in the future.

Customer preferences: Consumers in Gabon are gravitating towards organic and all-natural baby milk and infant formula options, driven by a growing awareness of the benefits of natural and chemical-free products. This trend is also influenced by a desire for sustainable and environmentally-friendly products. Additionally, the rising number of working mothers in Gabon has resulted in an increased demand for convenient and on-the-go baby food options, such as ready-to-feed and single-serve packaging.

Trends in the market: In Gabon, there is a growing demand for organic and natural baby milk and infant formula products. This trend is driven by increasing awareness about the potential health benefits of using clean and natural ingredients for babies. As a result, companies are investing in research and development to create new organic and natural formulas. This trend is expected to continue, as consumers become more conscious about the ingredients in their baby's food. This could lead to a shift in the market towards healthier and more sustainable options, presenting both challenges and opportunities for industry stakeholders.

Local special circumstances: In Gabon, the Baby Milk & Infant Formula market is heavily influenced by cultural factors. Breastfeeding is the preferred method of feeding for infants, making the adoption of formula less common. Additionally, the country's high import tariffs and limited availability of international brands create a competitive advantage for local producers. These unique factors contribute to the slower growth of the Baby Milk & Infant Formula market in Gabon compared to other markets.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The market is highly susceptible to changes in consumer spending patterns and overall economic stability. For instance, during times of economic downturn, consumers are more likely to opt for cheaper alternatives, leading to a decline in demand for premium baby milk and infant formula products. Additionally, government policies and regulations related to food safety, labeling, and advertising also play a significant role in shaping market performance. Therefore, it is crucial for companies operating in this market to stay informed and adapt to macroeconomic changes to maintain a competitive edge.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.