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Tomato Ketchup - Gabon

Gabon
  • Revenue in the Tomato Ketchup market amounts to US$8.76m in 2024. The market is expected to grow annually by 5.65% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$6bn in 2024).
  • In relation to total population figures, per person revenues of US$3.53 are generated in 2024.
  • In the Tomato Ketchup market, volume is expected to amount to 3.54m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.9% in 2025.0.
  • The average volume per person in the Tomato Ketchup market is expected to amount to 1.2kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Tomato ketchup
  • Tomato-based sauces similar to ketchup
  • Tomato sauces
  • Sieved tomatoes
  • No added sugar tomato ketchup, flavored tomato ketchup

Out-Of-Scope

  • Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Tomato Ketchup market in Gabon has been experiencing minimal growth due to factors such as low consumer awareness and limited adoption of online services. However, with increasing health consciousness and growing demand for convenience, the market is expected to see gradual growth in the coming years.

Customer preferences:
With the growing popularity of plant-based diets and a shift towards healthier food options, consumers are increasingly seeking out low-sugar and organic tomato ketchup products. This trend is driven by a greater awareness of the negative health effects of processed foods, as well as a desire for more sustainable and environmentally-friendly choices. As a result, companies in the Tomato Ketchup Market are adapting their products to meet the changing demands of health-conscious consumers.

Trends in the market:
In Gabon, the Tomato Ketchup market is experiencing a surge in demand for organic and natural ketchups, as consumers become more health-conscious and seek out healthier alternatives. This trend is expected to continue, with a projected growth of 5.6% in the next five years. Additionally, there is a shift towards premium and gourmet ketchups, driven by the rising disposable income and changing consumer preferences. This presents opportunities for industry players to diversify their product offerings and tap into the growing demand for healthier and higher quality ketchups. However, this trend may also pose challenges for smaller players who may struggle to compete with larger, established brands in terms of pricing and distribution.

Local special circumstances:
In Gabon, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's cultural preference for spicy and flavorful condiments. This has led to a unique demand for locally sourced ingredients and traditional recipes, setting it apart from other markets. Additionally, Gabon's strict food regulations and emphasis on food safety have created a niche for premium, organic ketchup options. These factors, coupled with the country's growing economy and rising disposable income, make Gabon a promising market for the Tomato Ketchup industry.

Underlying macroeconomic factors:
The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is greatly impacted by various macroeconomic factors in Gabon. The country's overall economic health, global economic trends, fiscal policies, and financial indicators play a crucial role in shaping the market's performance. Gabon's stable economic growth and government initiatives to promote foreign investment have attracted major players to the market, leading to a competitive landscape. Additionally, the growing population and increasing disposable income in the country have resulted in a higher demand for convenience foods, including tomato ketchup. However, the market is also affected by external factors such as fluctuating oil prices and political instability, which can impact consumer spending and market growth. Overall, the market's potential for growth in Gabon is influenced by a combination of these macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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