Breakfast Cereals - Gabon

Gabon

Highlights

Revenue in the Breakfast Cereals market amounts to US$2.69m in 2024. The market is expected to grow annually by 6.68% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.08 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 506.20k kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Gabon is experiencing minimal growth, influenced by factors such as the slow adoption of digital technology in the food industry, low health awareness among consumers, and limited availability of online services. Despite these challenges, the market continues to show steady growth within the Bread & Cereal Products Market, reflecting consumer demand for convenient and nutritious breakfast options.

Customer preferences: In Gabon, there is a growing demand for healthier breakfast options, leading to a rise in the consumption of organic and plant-based breakfast cereals. This shift towards healthier choices can be attributed to the increasing health awareness among consumers, as well as the influence of Western dietary trends. Additionally, with a growing population of health-conscious young professionals, there has been a rise in demand for convenient and on-the-go breakfast options, such as granola bars and single-serving cereal packs.

Trends in the market: In Gabon, the Breakfast Cereals market is experiencing a shift towards healthier options, with a growing demand for whole grain and organic cereals. This trend is driven by the rising health consciousness among consumers and the increasing prevalence of lifestyle diseases. Additionally, there is a growing interest in traditional African ingredients, such as millet and sorghum, as breakfast cereal ingredients. These trends have significant implications for industry stakeholders, as it presents opportunities for product innovation and diversification to meet the changing consumer preferences. It also highlights the importance of building sustainable and ethical supply chains to source these traditional ingredients.

Local special circumstances: In Gabon, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's tropical climate and cultural preferences. With a focus on healthy and natural ingredients, the market has seen a rise in demand for locally sourced grains such as sorghum and millet. Additionally, Gabon's stringent labeling laws and regulations have led to the development of unique cereal products catered towards local tastes and dietary restrictions, setting it apart from other markets.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Gabon is affected by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends play a significant role in shaping the market's performance. For instance, Gabon's economy is heavily dependent on the oil industry, which is subject to price fluctuations and geopolitical factors. This can impact consumer spending and ultimately the demand for breakfast cereals. Additionally, government policies and regulations related to food safety and import/export can also influence the market. Moreover, the country's population growth and changing demographics, such as an increase in urbanization and a growing middle class, can create new opportunities for market expansion. Therefore, businesses operating in the Breakfast Cereals Market of Gabon must closely monitor these macroeconomic factors to make informed decisions and stay competitive in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.