Fresh Vegetables - Gabon

Gabon

Highlights

Revenue in the Fresh Vegetables market amounts to US$297.20m in 2024. The market is expected to grow annually by 4.31% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$119.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 131.10m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 47.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Gabon is witnessing minimal growth, influenced by factors such as limited agricultural infrastructure, fluctuating climate conditions, and competition from imported produce, which challenge local production and consumer preferences.

Customer preferences: Consumers in Gabon are increasingly prioritizing fresh, locally sourced vegetables as part of a growing awareness of health and nutrition, influenced by cultural shifts towards traditional diets and organic produce. This trend is driven by a younger demographic that values sustainability and is eager to support local farmers. Additionally, urbanization is prompting a rise in demand for convenience, with many seeking easy access to fresh produce through local markets and delivery services. These evolving lifestyle factors are reshaping preferences within the Fresh Vegetables Market.

Trends in the market: In Gabon, the Fresh Vegetables Market is experiencing a notable shift towards organic and sustainably sourced produce, driven by a younger population increasingly conscious of health and nutrition. As urbanization intensifies, consumers are demanding convenient access to fresh vegetables, leading to the proliferation of local markets and delivery services. This trend signifies a cultural return to traditional diets, fostering support for local farmers and enhancing food security. Industry stakeholders must adapt to these evolving preferences by investing in sustainable practices, enhancing distribution channels, and promoting local produce to capitalize on this growing market segment.

Local special circumstances: In Gabon, the Fresh Vegetables Market is shaped by the country's unique geographical features, including its lush rainforests and fertile soil, which foster diverse agricultural production. Culturally, there is a strong emphasis on traditional diets, influenced by local culinary practices that prioritize fresh ingredients. Regulatory factors, such as government initiatives promoting sustainable agriculture, further enhance this market's growth. These local dynamics encourage a focus on organic farming and support for local farmers, ultimately driving consumer demand for fresh, nutritious produce while bolstering food security.

Underlying macroeconomic factors: The Fresh Vegetables Market in Gabon is significantly influenced by overarching macroeconomic factors such as national economic stability, global market trends, and fiscal policies. Economic growth in Gabon, driven by the extraction of natural resources, has led to increased consumer purchasing power, enhancing demand for fresh produce. Additionally, global trends towards healthier eating and sustainability resonate with local preferences for fresh vegetables. Government initiatives that support agricultural development and investment in infrastructure further stimulate market growth. Fluctuations in commodity prices and trade policies also play a critical role, impacting the affordability and availability of fresh vegetables in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.