Non-Alcoholic Drinks - Gabon

Gabon, a country located in Central Africa, has been experiencing significant growth in its non-alcoholic drinks market. Customer preferences in Gabon have been shifting towards healthier beverage options, which has led to an increase in the consumption of non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, natural, and free from artificial additives. This trend mirrors the global shift towards healthier lifestyles and the growing demand for functional beverages. The non-alcoholic drinks market in Gabon has also been influenced by the rise in disposable income among the middle class. As people have more money to spend, they are willing to invest in premium and higher-priced non-alcoholic beverages. This has created opportunities for both local and international brands to introduce new and innovative products to cater to this growing segment of consumers. One of the key trends in the non-alcoholic drinks market in Gabon is the increasing popularity of bottled water. As concerns about water quality and safety have grown, consumers are opting for bottled water as a safer alternative. This trend is not unique to Gabon and can be observed worldwide, as people are becoming more aware of the importance of staying hydrated and consuming clean water. Another trend in the market is the growing demand for functional beverages, such as energy drinks and sports drinks. These beverages are popular among young consumers who lead active lifestyles and are looking for products that can provide them with an energy boost. The market for functional beverages is expected to continue growing as more brands enter the market and offer a wider range of options to consumers. Local special circumstances in Gabon also play a role in the development of the non-alcoholic drinks market. The country has a relatively small population compared to other African countries, which means that companies need to tailor their products and marketing strategies to the specific needs and preferences of Gabonese consumers. Additionally, the country's infrastructure and distribution networks can pose challenges for companies looking to enter the market or expand their operations. Underlying macroeconomic factors, such as GDP growth and inflation rates, also impact the non-alcoholic drinks market in Gabon. A strong economy and stable inflation rates can boost consumer confidence and purchasing power, leading to increased spending on beverages. On the other hand, economic downturns can result in decreased consumer spending and a shift towards more affordable options. In conclusion, the non-alcoholic drinks market in Gabon is experiencing growth due to changing customer preferences, the rise in disposable income, and the increasing demand for healthier and functional beverages. Companies operating in this market need to understand the specific needs and preferences of Gabonese consumers and adapt their products and marketing strategies accordingly. Additionally, they need to navigate the local special circumstances and consider the underlying macroeconomic factors that can impact the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.