Vegetables - Taiwan

Taiwan

Highlights

Revenue in the Vegetables market amounts to US$6.32bn in 2024. The market is expected to grow annually by 3.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$263.90 are generated in 2024.
In the Vegetables market, volume is expected to amount to 3.04bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 110.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Taiwan is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imported goods, and a shift towards processed options. Health trends and local farming practices also play crucial roles in shaping market dynamics.

Customer preferences: Consumers in Taiwan are increasingly prioritizing fresh, locally sourced vegetables as part of a broader movement towards sustainable eating habits. This shift is influenced by a growing awareness of health and environmental issues, prompting many to seek organic and chemical-free produce. Additionally, younger demographics are gravitating towards plant-based diets, spurred by social media trends and a desire for healthier lifestyles. The rise of home cooking, fueled by pandemic-related lockdowns, further amplifies the demand for fresh ingredients, reshaping the dynamics of the vegetables market.

Trends in the market: In Taiwan, the vegetables market is experiencing a significant shift towards organic and locally sourced produce, driven by heightened consumer awareness of health and environmental sustainability. The trend is particularly prominent among younger generations, who are increasingly adopting plant-based diets influenced by social media and lifestyle choices. Additionally, the rise in home cooking—accelerated by pandemic conditions—has fueled demand for fresh, high-quality ingredients. This evolving landscape presents opportunities for local farmers and retailers to innovate and cater to health-conscious consumers, thus reshaping industry dynamics and competitive strategies.

Local special circumstances: In Taiwan, the vegetables market is uniquely shaped by its diverse geography, which allows for a wide variety of crops to be cultivated across different climates and altitudes. This geographical advantage, combined with a strong cultural emphasis on fresh, seasonal produce, fosters a deep-rooted appreciation for local ingredients. Regulatory support for organic farming practices further enhances this trend, encouraging sustainable agricultural methods. Additionally, the rise of farmers' markets and community-supported agriculture initiatives reflects a growing consumer preference for transparency and direct sourcing, setting Taiwan apart from other markets.

Underlying macroeconomic factors: The growth of Taiwan's vegetables market is significantly influenced by macroeconomic factors such as national economic health, consumer spending trends, and agricultural policies. A robust economy facilitates higher disposable incomes, leading to increased demand for fresh, high-quality produce. Additionally, government support for sustainable farming practices and organic certification enhances market growth by appealing to health-conscious consumers. Global trends, such as rising interest in plant-based diets and environmental sustainability, also bolster local vegetable consumption. Furthermore, fluctuations in trade policies and international supply chain dynamics impact pricing and availability, shaping the overall market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.