Bread & Cereal Products - Taiwan | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$10.68bn in 2024. The market is expected to grow annually by 3.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$446.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 5.75bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 209.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Taiwan is currently experiencing negligible growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food shopping. Despite the slow growth rate, the market is expected to continue expanding due to the diverse product offerings and demand for healthy and convenient food options.

Customer preferences: The rise of health-consciousness in Taiwan has led to a growing demand for healthier and more natural bread and cereal options. This trend is largely driven by younger consumers, who are more conscious of the source and ingredients of their food. As a result, there has been a surge in demand for organic, gluten-free, and non-GMO products in the bread and cereal market. Additionally, the increasing popularity of plant-based diets and the rise of vegetarian and vegan lifestyles have also influenced consumer preferences towards more sustainable and ethical food choices.

Trends in the market: In Taiwan, the Bread & Cereal Products Market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. This trend is reflected in the rise of gluten-free and organic products, as well as the use of alternative grains like quinoa and amaranth. These changes are significant for industry stakeholders as they must adapt to meet the demand for healthier options and compete with new players entering the market. Furthermore, the focus on sustainability and locally sourced ingredients in Taiwan's food industry may also have implications for the Bread & Cereal Products Market, as consumers seek out more environmentally friendly options.

Local special circumstances: In Taiwan, the Bread & Cereal Products Market is heavily influenced by the country's rich agricultural resources and strong cultural ties to traditional food products. This has led to a focus on locally sourced ingredients and a preference for traditional, handcrafted methods of production. Additionally, strict food safety regulations have been put in place to protect consumer health, leading to a high level of trust in domestically produced goods. These factors have contributed to a strong demand for high-quality, locally made bread and cereal products in Taiwan.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Taiwan is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Taiwan's strong economic growth and stable political climate have created a favorable environment for businesses, driving the demand for bread and cereal products. Additionally, government initiatives to promote healthy eating habits have increased the consumption of these products, further fueling market growth. Moreover, the growing health consciousness among consumers and the rising disposable income are expected to continue driving the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.