Convenience Food - Taiwan

  • Taiwan
  • Revenue in the Convenience Food market amounts to US$5.94bn in 2024. The market is expected to grow annually by 3.95% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$154bn in 2024).
  • In relation to total population figures, per person revenues of US$248.00 are generated in 2024.
  • In the Convenience Food market, volume is expected to amount to 1,096.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.6% in 2025.
  • The average volume per person in the Convenience Food market is expected to amount to 38.7kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

 
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Analyst Opinion

The Convenience Food Market in Taiwan is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience offered by ready-to-eat meals and soups. This market is driven by the growing demand for quick and easy meal options, but is also impacted by competition from traditional food options and health concerns regarding processed foods.

Customer preferences:
As lifestyles become increasingly fast-paced and demanding, there has been a growing demand for convenient and time-saving food options. This has led to a surge in popularity for convenience foods, especially among busy urban consumers. Additionally, with the rise of health and wellness trends, there has been a shift towards healthier and more nutritious convenience food options, such as ready-to-eat salads and plant-based meals. This trend is driven by a growing awareness of the importance of a balanced and healthy diet, as well as a desire for guilt-free indulgence in convenient food choices.

Trends in the market:
In Taiwan, the Convenience Food Market is experiencing a shift towards healthier options as consumers become more health-conscious. This trend is driven by the rising prevalence of chronic diseases and an aging population. As a result, there is a growing demand for natural, organic, and functional convenience food products. This trend is expected to continue as consumers become more educated about the importance of a healthy diet. Industry stakeholders must adapt to this trend by offering healthier options and investing in research and development to meet the changing consumer demands. Additionally, there is a growing trend of online food delivery services and meal kits, providing convenience and variety to consumers. This trend is expected to continue with the increasing popularity of e-commerce and the busy lifestyles of Taiwanese consumers. Industry stakeholders must embrace technology and develop innovative solutions to meet the demand for convenient and healthy food options.

Local special circumstances:
In Taiwan, the Convenience Food market is heavily influenced by the country's fast-paced lifestyle and high urbanization rate. This has led to a demand for quick and convenient meal options, especially among working professionals. Additionally, Taiwan's food culture has a strong focus on convenience, with street food and night markets being popular dining choices. This has translated into a strong market for pre-packaged, ready-to-eat meals and snacks. Furthermore, the government has implemented food safety regulations that have increased consumer trust in packaged convenience foods, further driving market growth.

Underlying macroeconomic factors:
The Convenience Food Market within The Food market is greatly impacted by macroeconomic factors in Taiwan. The country's economic health, as well as global economic trends, greatly influence the performance of this market. Moreover, fiscal policies such as tax rates and government subsidies can have a significant impact on the growth of this market. In addition, the availability of financial resources and consumer spending patterns also play a crucial role in driving the demand for convenience food products in Taiwan. Overall, a stable and growing economy, along with supportive fiscal policies, can lead to a thriving Convenience Food Market in Taiwan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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