Meat - Taiwan

  • Taiwan
  • Revenue in the Meat market amounts to US$3.54bn in 2025. The market is expected to grow annually by 6.36% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$286bn in 2025).
  • In relation to total population figures, per person revenues of US$147.80 are generated in 2025.
  • In the Meat market, volume is expected to amount to 449.00m kg by 2029. The Meat market is expected to show a volume growth of 3.9% in 2026.
  • The average volume per person in the Meat market is expected to amount to 15.1kg in 2025.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Taiwan is experiencing minimal growth due to various factors such as a decline in consumption of red meat, increasing demand for plant-based meat substitutes, and concerns over food safety and health. However, the market is expected to see some growth as fresh meat and processed meat continue to dominate the market, while the demand for meat substitutes is also on the rise. The convenience offered by online meat delivery services and the growing health consciousness among consumers are also contributing to the overall growth of the Meat Market in Taiwan.

Customer preferences:
As Taiwanese consumers become more health-conscious and environmentally aware, there is a growing demand for alternative protein sources in the Meat Market within The Food market. This is driven by concerns over the ethical and environmental impact of traditional meat production. As a result, there is a rising interest in plant-based meat substitutes, such as Beyond Meat and Impossible Foods, as well as local options like Omnipork and Tofurky. Additionally, there is a trend towards organic and sustainably sourced meat products, as consumers prioritize quality and transparency in their food choices.

Trends in the market:
In Taiwan, the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for organic and grass-fed meat, as well as plant-based alternatives. This trend is driven by increasing awareness of the environmental and health impacts of conventional meat production. It is expected to continue as consumers become more conscious of their food choices and seek out ethical and environmentally-friendly options. Industry stakeholders should take note of these changing consumer preferences and adapt their strategies to cater to this demand. There is also potential for innovation and growth in the plant-based meat market, as seen in other countries such as the United States and Europe. This presents opportunities for meat producers and retailers to diversify their product offerings and tap into a new market segment. In order to stay competitive, industry stakeholders should also invest in sustainable and ethical practices, as well as embrace new technologies to meet the evolving demands of consumers.

Local special circumstances:
In Taiwan, the Meat Market within The Food market is heavily influenced by the country's geography and cultural preferences. As a densely populated island with limited land resources, Taiwan relies heavily on imported meat products to meet its domestic demand. This has created a unique market dynamic, as Taiwanese consumers have a strong preference for high-quality, imported meat products from countries like Japan and the United States. Additionally, cultural influences such as the popularity of hot pot and barbeque in Taiwanese cuisine have also shaped the demand for specific types of meat, resulting in a diverse and competitive market. Furthermore, strict food safety regulations in Taiwan have also played a significant role in shaping the Meat Market, as consumers place a high value on food safety and quality, leading to a demand for certified and traceable meat products.

Underlying macroeconomic factors:
The Meat Market within The Food market in Taiwan is greatly impacted by macroeconomic factors such as economic growth, government policies, and consumer spending habits. As Taiwan's economy continues to grow and its citizens become more affluent, there is a significant increase in demand for high-quality meat products. Furthermore, government initiatives promoting sustainable and ethical meat production have led to a rise in consumer awareness and preference for ethically-sourced meat. This, combined with the increasing health consciousness among consumers, has also led to a growing demand for organic and free-range meat products in the market. Additionally, the rising trend of eating out and the proliferation of western-style restaurants in Taiwan have also contributed to the growth of the Meat Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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