Alcoholic Drinks - Taiwan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$6.0bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.4bn in 2024.
Revenue, combined amounts to US$8.3bn in 2024.
The revenue, at home is expected to grow annually by 2.07% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$248.60 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.1bn L by 2024.
Volume, out-of-home is expected to amount to 442.9m L in 2024.
Volume, combined is expected to amount to 1.5bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 44.11L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Taiwan has been experiencing significant growth in recent years.

Customer preferences: Taiwanese consumers have shown a growing preference for premium and high-quality alcoholic beverages. This shift in consumer behavior can be attributed to the increasing disposable income and changing lifestyles of the population. Additionally, there is a growing interest in craft beers, wines, and spirits, as consumers seek unique and differentiated products.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Taiwan is the rise of craft beer. Craft breweries have gained popularity among consumers who appreciate the variety and quality of these locally produced beers. This trend is driven by the desire for unique flavors and the support for local businesses. Furthermore, there is an increasing demand for imported wines and spirits, as Taiwanese consumers become more knowledgeable and sophisticated in their taste preferences.

Local special circumstances: Taiwan has a unique drinking culture that influences the Alcoholic Drinks market. The country has a strong tradition of social drinking, where alcohol is often consumed during business meetings, social gatherings, and celebrations. This cultural aspect contributes to the steady demand for alcoholic beverages in Taiwan. Additionally, the government has implemented policies to promote the local alcohol industry, such as tax incentives for craft breweries and wineries. These initiatives have further fueled the growth of the market.

Underlying macroeconomic factors: The strong economy of Taiwan has played a significant role in the growth of the Alcoholic Drinks market. The country has experienced steady economic growth, which has led to an increase in disposable income and consumer spending. As a result, consumers are more willing to spend on premium and high-quality alcoholic beverages. Furthermore, Taiwan has a well-developed distribution network, with a wide range of retail channels available to consumers. This accessibility has made it easier for consumers to explore and purchase different types of alcoholic drinks. In conclusion, the Alcoholic Drinks market in Taiwan is witnessing growth due to changing customer preferences, including a preference for premium and high-quality beverages, the rise of craft beer, and an increasing demand for imported wines and spirits. The local drinking culture and government initiatives to support the local alcohol industry have also contributed to the market's development. The strong economy and well-developed distribution network in Taiwan have further facilitated the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.