Home & Laundry Care - Taiwan | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Taiwan amounts to US$1.60bn.
It is projected that the market will experience an annual growth rate of 3.73% (CAGR 2024-2029).
Among the various segments within the market, the largest one is Laundry Care, with a market volume of US$902.70m in 2024.
When compared globally, United States generates the highest revenue in this market, reaching US$32bn in 2024.
In terms of per capita figures, in Taiwan generates a revenue of US$66.82 per person in 2024.
"The demand for eco-friendly home and laundry care products is on the rise in Taiwan, driven by the country's strong emphasis on sustainability and environmental responsibility."

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Taiwan is witnessing mild growth, influenced by factors such as evolving consumer preferences for eco-friendly products, increasing urbanization, and a rising focus on hygiene and convenience in everyday cleaning routines.

Customer preferences: In Taiwan's Home & Laundry Care market, consumers are gravitating towards sustainable and eco-friendly cleaning solutions, reflecting a growing environmental consciousness. This trend is fueled by a younger, more urban demographic that prioritizes health and sustainability in their purchasing decisions. Additionally, with busy lifestyles and increased time spent at home, there is a heightened demand for convenient, multifunctional products that simplify cleaning routines. As hygiene remains a top priority post-pandemic, brands focusing on antimicrobial and effective cleaning solutions are gaining traction.

Trends in the market: In Taiwan's Home & Laundry Care market, there is a notable shift towards sustainable packaging and biodegradable products, as consumers increasingly seek environmentally responsible options. Concurrently, the trend of smart home technology is influencing product development, with innovative cleaning devices that integrate IoT capabilities becoming more popular. The emphasis on convenience continues to grow, as busy households favor all-in-one solutions that save time and effort. These trends not only highlight consumer preferences but also prompt industry stakeholders to adapt their strategies, focusing on sustainability, digital integration, and efficiency to remain competitive.

Local special circumstances: In Taiwan, the Home & Laundry Care market is shaped by a combination of high population density and limited living space, driving demand for compact and multifunctional cleaning solutions. The island's cultural emphasis on cleanliness and hygiene further fuels consumer interest in effective yet eco-friendly products. Additionally, stringent government regulations on waste and pollution are pushing brands towards sustainable packaging innovations. These local factors collectively enhance the market's focus on efficiency and environmental responsibility, differentiating Taiwan from other regions.

Underlying macroeconomic factors: The Home & Laundry Care market in Taiwan is significantly influenced by macroeconomic factors such as economic stability, consumer spending patterns, and environmental policies. The country's robust economic growth, coupled with rising disposable incomes, encourages consumers to invest in high-quality and innovative cleaning products. Additionally, government initiatives promoting sustainable practices and green technologies are steering brands towards eco-friendly solutions, aligning with global trends towards sustainability. Furthermore, fluctuations in raw material costs and foreign exchange rates can impact pricing strategies, while ongoing urbanization intensifies demand for efficient cleaning products tailored to smaller living spaces.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.