Snack Food - Taiwan | Statista Market Forecast

Revenue in the Snack Food market amounts to US$952.60m in 2024. The market is expected to grow annually by 3.81% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$39.77 are generated in 2024.
In the Snack Food market, volume is expected to amount to 166.70m kg by 2029. The Snack Food market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 5.9kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Taiwan, specifically the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, is experiencing negligible growth. This can be attributed to factors such as increasing health consciousness among consumers and the convenience of online shopping for snacks. However, the overall market is still impacted by the popularity of traditional snacks and the limited variety of healthy snack options.

Customer preferences: In Taiwan, consumers are increasingly turning towards healthier snack options, leading to a rise in demand for natural and organic products. This trend is driven by a growing health consciousness and a desire for clean and transparent ingredient lists. Additionally, there is a growing preference for snacks that cater to specific dietary needs, such as gluten-free or vegan options. This shift towards healthier snacking is also influenced by the rise of social media and influencer culture promoting a wellness-focused lifestyle.

Trends in the market: In Taiwan, the Snack Food Market of the Confectionery & Snacks Market within The Food market is currently experiencing a rise in demand for healthier snack options. This trend is driven by an increasing awareness of health and wellness among consumers, and a desire for more nutritious and functional snack choices. As a result, there has been a surge in the availability of organic, gluten-free, and plant-based snack options in the market. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as manufacturers and retailers who may need to adapt their product offerings to cater to this growing demand for healthier snacks. Additionally, this trend presents opportunities for new players to enter the market with innovative and healthier snack options, creating a more competitive landscape.

Local special circumstances: In Taiwan, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's unique cultural and regulatory circumstances. Taiwan has a strong street food culture, leading to a proliferation of local snack food vendors and specialty shops. Additionally, the government has implemented strict food safety regulations, ensuring that consumers have access to high-quality and safe snack foods. Furthermore, Taiwan's geographical location as an island nation has also influenced the market, with an abundance of fresh and unique ingredients used in snack food manufacturing.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by various macroeconomic factors in Taiwan. The country's strong economic growth and stable political environment have created a favorable market for snack food products. Additionally, the growing trend of urbanization and busy lifestyles has led to an increased demand for convenient and ready-to-eat snacks, driving market growth. Moreover, the government's policies promoting healthy snacking habits and increasing disposable income among consumers have also contributed to the market's expansion. However, fluctuations in global commodity prices and changing consumer preferences towards healthier snack options may pose challenges to the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.