Confectionery & Snacks - Taiwan

Taiwan

Highlights

Revenue in the Confectionery & Snacks market amounts to US$4.00bn in 2024. The market is expected to grow annually by 3.50% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$167.10 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 747.10m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 27.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The confectionery and snack food market in Taiwan is experiencing negligible growth, influenced by factors such as increasing health consciousness, changing consumer preferences, and the convenience of online shopping. Despite the slow growth rate, the market is expected to continue expanding due to the growing demand for healthier snack options and the introduction of innovative products.

Customer preferences: Consumers in Taiwan are increasingly turning to healthier snack options, driven by a growing awareness of the importance of a balanced diet and the rise of health-consciousness. This has led to a surge in demand for organic and natural snacks, as well as those made with alternative ingredients such as plant-based proteins. Additionally, there has been a shift towards snacks that offer functional benefits, such as those that claim to improve cognitive function or boost energy levels. This trend is also influenced by the preference for convenient, on-the-go snacking options in today's fast-paced lifestyle.

Trends in the market: In Taiwan, the Confectionery & Snacks Market within The Food market is seeing a rise in demand for health-conscious options, with consumers becoming increasingly aware of the importance of nutrition and ingredient transparency. This trend is driving companies to introduce healthier, natural, and organic products to cater to this growing segment. Additionally, there has been a surge in demand for convenient and on-the-go snacks, leading to the emergence of new innovative packaging solutions. These trends are expected to continue, shaping the industry and pushing companies to adapt and innovate to meet changing consumer preferences.

Local special circumstances: In Taiwan, the Confectionery & Snacks Market within The Food market is heavily influenced by its unique geography and cultural customs. The island's dense population and limited land area have led to the popularity of convenient and portable snack options. Additionally, Taiwanese consumers have a strong preference for sweet and savory flavors, leading to a wide variety of unique snack offerings. The market is also heavily regulated, with strict food safety standards and labeling requirements. These factors shape consumer behavior and drive product innovation in the Confectionery & Snacks Market in Taiwan.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Taiwan is greatly impacted by macroeconomic factors such as consumer spending, disposable income, and government policies. Taiwan's strong economic growth and stable political environment have resulted in a growing middle class with higher purchasing power, leading to increased demand for indulgent snacks and confectionery products. Additionally, the government's efforts to promote healthy eating habits and regulate food safety have also influenced the market, with a shift towards healthier snack options. Furthermore, the rise of e-commerce and digital payment methods in Taiwan has made it easier for consumers to access and purchase a variety of confectionery and snack products, contributing to market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.