Tomato Ketchup - Taiwan | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$230.70m in 2024. The market is expected to grow annually by 2.23% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$9.63 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 102.80m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 3.9kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup Market in Taiwan has seen minimal growth due to factors such as lack of consumer interest and competition from other condiments. Despite this, the market has potential for growth with advancements in packaging and rising demand for convenient food options.

Customer preferences: With the growing health consciousness among consumers in Taiwan, there has been a shift towards healthier food options, including sauces and spices. This has led to a rise in demand for healthier versions of tomato ketchup, such as low-sugar or organic options. Additionally, there is a growing preference for locally sourced and natural ingredients, influenced by Taiwanese culture and traditions. This trend is also driven by the increasing number of health-conscious millennials and their preference for clean label products.

Trends in the market: In Taiwan, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for healthier, all-natural options. This trend is driven by increasing health consciousness among consumers and a desire for clean label products. Additionally, there is a growing preference for locally-sourced ingredients and sustainable packaging. These trends are expected to continue, with potential implications for industry stakeholders such as the need to adapt product offerings and marketing strategies to cater to changing consumer preferences.

Local special circumstances: In Taiwan, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's love for spicy and tangy flavors. This has led to the development of unique ketchup flavors, such as chili ketchup and black vinegar ketchup. Additionally, the strict food regulations in Taiwan have prompted manufacturers to use high-quality ingredients and follow strict labeling laws, resulting in a high-quality and safe ketchup market. Furthermore, the increasing demand for healthier options has led to the rise of organic and low-sugar ketchup products in the market.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Taiwan is influenced by macroeconomic factors such as the country's economic stability, government policies, and consumer spending habits. As Taiwan has a strong and stable economy with a growing middle class, there is a high demand for convenience foods such as tomato ketchup. Additionally, the government's favorable policies towards foreign investments and trade agreements have created a conducive business environment for The Food market. Furthermore, the increasing health consciousness and changing food habits of Taiwanese consumers have also led to a rise in demand for healthier and natural alternatives to traditional ketchup, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.