Non-Alcoholic Drinks - Taiwan

The Non-Alcoholic Drinks market in Taiwan has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Taiwan have shifted towards healthier beverage options, with an increasing emphasis on natural ingredients and functional benefits. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, free from artificial additives, and offer nutritional value. This has led to a rise in demand for products such as herbal teas, fruit-infused waters, and plant-based milk alternatives. Additionally, there is a growing interest in beverages that promote gut health, such as probiotic drinks and kombucha. Trends in the market also reflect global and regional developments. The rise of the wellness movement and the increasing popularity of social media influencers have influenced consumer choices in Taiwan. Health and wellness trends from around the world, such as the rise of superfoods and the demand for organic products, have found their way into the local market. As a result, there has been a surge in demand for beverages that contain ingredients like matcha, chia seeds, and aloe vera. Local special circumstances have played a role in shaping the Non-Alcoholic Drinks market in Taiwan as well. The country has a strong tea-drinking culture, with traditional teas such as oolong and green tea being widely consumed. This has created opportunities for innovative tea-based beverages, such as cold-brewed teas and tea-infused drinks. Taiwan is also known for its fruit production, particularly tropical fruits like mangoes and pineapples. This abundance of fresh fruit has led to the development of a vibrant market for fruit juices, smoothies, and fruit-based drinks. Underlying macroeconomic factors have also contributed to the growth of the Non-Alcoholic Drinks market in Taiwan. The country has a stable economy and a high standard of living, which has increased consumer purchasing power. As a result, people are willing to spend more on premium and healthier beverage options. Additionally, Taiwan has a well-developed retail infrastructure, with a wide range of distribution channels available to beverage manufacturers. This enables easy access to the market and allows for the introduction of new products. In conclusion, the Non-Alcoholic Drinks market in Taiwan is experiencing growth driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and more natural beverages, influenced by global wellness trends, has led to the rise of products that offer functional benefits and use natural ingredients. The country's tea-drinking culture and abundance of fresh fruit have also shaped the market, creating opportunities for tea-based and fruit-based beverages. Overall, Taiwan's stable economy and well-developed retail infrastructure have contributed to the growth and success of the Non-Alcoholic Drinks market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.