Breakfast Cereals - Taiwan

Taiwan

Highlights

Revenue in the Breakfast Cereals market amounts to US$276.00m in 2024. The market is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$11.52 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 64.97m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Taiwan is experiencing minimal growth due to factors such as slow adoption of digital technologies, lack of health awareness among consumers, and limited availability of online health services. These factors are impacting the market's growth rate.

Customer preferences: As consumers in Taiwan become more health-conscious, there has been a growing demand for breakfast cereals that are high in fiber and protein. This trend is driven by a shift towards healthier eating habits and a desire for convenience. Additionally, there has been a rise in demand for gluten-free and organic breakfast cereal options, reflecting a growing awareness of food allergies and the importance of sustainable and natural ingredients. This shift towards healthier and more diverse breakfast cereal options is also influenced by the increasing influence of Western diets and a growing preference for breakfast on-the-go.

Trends in the market: In Taiwan, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a focus on whole grains and natural ingredients. This trend is being driven by consumer demand for nutritious and convenient breakfast options. Additionally, there is a growing trend of incorporating traditional Taiwanese flavors and ingredients into cereal products, catering to the local palate. As consumers become more health-conscious and seek out unique and convenient breakfast options, the Breakfast Cereals Market is expected to continue its upward trajectory. This presents opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Taiwan, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's dietary preferences and cultural traditions. The market is dominated by local brands offering unique flavors and textures that cater to Taiwanese tastes. Additionally, government regulations promoting healthy eating habits have led to the introduction of fortified and organic cereal options. The market is also impacted by the country's high rates of lactose intolerance, leading to a rise in alternative milk-based cereal products.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Taiwan is heavily impacted by macroeconomic factors such as economic stability, consumer purchasing power, and trade policies. As a developed and export-oriented economy, Taiwan's economic health is closely tied to global economic trends, making it vulnerable to external shocks such as trade disputes and fluctuations in commodity prices. The government's fiscal policies, such as tax incentives and subsidies, also play a critical role in shaping the market by influencing consumer spending and business investment. Additionally, the rising health consciousness and changing dietary preferences among Taiwanese consumers have led to a growing demand for healthy and convenient breakfast options, driving the growth of the Breakfast Cereals Market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.