Spreads - Taiwan | Statista Market Forecast

Revenue in the Spreads market amounts to US$774.60m in 2024. The market is expected to grow annually by 1.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$32.34 are generated in 2024.
In the Spreads market, volume is expected to amount to 253.90m kg by 2029. The Spreads market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 10.0kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Taiwan has been facing challenges in terms of growth due to factors such as limited consumer awareness and competition from local and international brands. However, the market is expected to see a slight growth due to the increasing trend of health consciousness and the convenience of online shopping. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter might also play a role in driving the overall market growth.

Customer preferences: In Taiwan, there is a growing trend towards healthier and more natural food options, leading to an increase in demand for organic and plant-based spreads and sweeteners. This is driven by a cultural emphasis on clean eating and sustainable living. In addition, the rise of health-conscious millennials and a growing elderly population with dietary restrictions have also contributed to the popularity of healthier spread and sweetener options. As a result, companies are investing in product innovation and marketing to cater to these changing consumer preferences.

Trends in the market: In Taiwan, the Spreads & Sweeteners Market within The Food market is experiencing a rise in demand for healthier and more natural options. This trend is driven by a growing awareness of the negative health effects of traditional spreads and sweeteners. As a result, there is a shift towards alternative sweeteners like stevia and natural spreads made from fruits and nuts. This trend is expected to continue as consumers become more health-conscious and seek out products with clean labels. This presents opportunities for industry stakeholders to innovate and tap into the growing market for healthier spreads and sweeteners in Taiwan.

Local special circumstances: In Taiwan, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strong tea culture and preferences for natural and healthy ingredients. This has led to the popularity of spreads made from local fruits and sweeteners like honey and agave. Additionally, strict government regulations on food labeling and safety have created a high level of trust in domestically produced spreads and sweeteners. The market also benefits from Taiwan's high urbanization rate, as convenient and on-the-go options are in high demand for busy city dwellers.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Taiwan is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's strong economic growth, driven by exports and domestic consumption, has increased consumers' purchasing power and boosted demand for food products, including spreads and sweeteners. Taiwan's favorable regulatory environment and government incentives for the food industry have also supported market growth. Furthermore, the rising prevalence of chronic diseases and aging population in Taiwan have led to a growing demand for healthier food options, driving the demand for natural and low-calorie spreads and sweeteners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.